The 2018 LIA Awards have been presented after ten days of judging. 705 LIA statues, plus finalists, were awarded from 40 countries. Australia won 53 LIA statues – 2 Grand LIAs, 17 Gold, 14 Silver, 20 Bronze and attained 23 Finalists – and was ranked #3 in the world.
The top five countries are:
- The US with 211 statues
- Germany: 111
- Australia: 53
- United Kingdom: 50
- Canada: 41
Twelve GRAND LIAs were awarded:
- ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”
- Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”
- Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”
- Barking Owl, Los Angeles was awarded the Health & Wellness – Craft Grand LIA for Montefiore Medical Center titled “Corazón”
JohnXHannes NY: Behind Grand Prix winner, Corazón – Give Your Heart
- BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”
- DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”
- Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge
- Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge
- McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
- McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”
- Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”
- Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck’s titled “Le Beck’s: The Legendary Beer Can”
The 2018 Of The Year Awards were given to:
- Global Client of the Year: Mars
The wins of four agencies contributed – BBDO New York (10 statues), Colenso BBDO Auckland (2 statues), Energy BBDO Chicago (2 statues) and DDB Chicago (17 statues).
- Global Network of the Year: McCann Worldgroup
McCann New York contributed to McCann Worldgroup winning this prestigious award by bringing home the Social Influencers Grand LIA for Celebrity/Brand Partnership for MGM Resorts International titled “Universal Love Songs”. It was also awarded 22 Statues for a range of work – eight Gold, eight Silver and six Bronze, as well as four Finalists.
- Global Agency of the Year: BBDO New York
With 1 Grand LIA, 11 Gold, 7 Silver, 11 Bronze & 7 Finalists.
- Global Independent Agency of the Year: Jung von Matt, Hamburg
- Global Health & Wellness and Medical Network of the Year: FCB Health
- Global Production Company of the Year: MJZ
- Global Post-Production Company of the Year: The Mill
- Global Music & Sound Company of the Year: Rumble Studios, Sydney
Host/Havas Sydney continued its sweep of international awards this year as Regional Agency of the Year for Australia & New Zealand, with 2 Grand LIAs for the Palau Legacy Project.
Palau Pledge was also awarded six Gold, two Silver, one Bronze and one Finalist.
- GRAND LIA – Design – Brand Identity for Palau Pledge
- GRAND LIA – Ambient – Public Service/Social Awareness for Palau Pledge
- Gold – Ambient – Public Service/Social Awareness for Palau Pledge
- Gold – Design – Brand Identity for Palau Pledge
- Gold – Design – Direct Marketing – Consumer Campaign for Palau Pledge
- Gold – Integration – Public Service/Social Awareness for Palau Pledge
- Gold – Non-Traditional – Direct Marketing for Palau Pledge
- Gold – The NEW – Media Innovation for Palau Pledge
- Silver – Design – Art Direction Campaign for Palau Pledge
- Silver – Verbal Identity – Use of Copywriting for Palau Pledge
- Bronze – Design – Use of Photography Campaign for Fund for Peace Bottom 100
- Finalist – Design – Direct Marketing – Consumer for Palau Pledge
Rumble Studios, Sydney was awarded the Global Music & Sound Company of the Year, having achieved the highest point score of all Music & Sound companies across the globe, and Regional Music & Sound Company of the Year for the Australia & New Zealand with nine statues and 2 finalists for four companies.
Finch Sydney was Regional Production Company of the Year for Australia & New Zealand winning six statues for work it entered as well as credits for 17 statues and 3 finalists for work entered by BWM, Host/Havas and Colenso BBDO.
FINCH’s statues are:
- Silver – Production & Post-Production – Direction for Spark titled “Father’s Day”
- Silver – Production & Post-Production – Performance/Casting for Spark titled “Father’s Day”
- Bronze – Production & Post-Production – Cinematography for Westpac titled “Bereavement Frank”
- Bronze – Production & Post-Production – Direction for Australian Football League titled “Don’t Believe in Never”
- Finalist – Production & Post-Production – Direction for Westpac titled “Bereavement Frank”
- Finalist – Production & Post-Production – Performance/Casting for Westpac titled “Bereavement Frank”
Additional Winners from Australia include (in alphabetical order):
AIRBAG, Melbourne
- Bronze – Music & Sound – Use of Licensed Music for The Equality Campaign titled “For Every Bachelor & Bachelorette”
- Finalist – Digital – Virtual Reality for Melbourne International Film Festival titled “Digital Puppetry”
- Finalist – Integration – Public Service/Social Awareness for The Equality Campaign titled “For Every Bachelor & Bachelorette”
Alt.vfx, Brisbane
- Silver – Production & Post-Production – CGI Animation for Tile titled “Lost Panda”
- Silver – Production & Post-Production – Visual Effects for Tile titled “Lost Panda”
ARC EDIT, Melbourne
- Finalist – Production & Post-Production – Editing for Holden Colorado titled “Not to be Outdone”
ARC EDIT, Sydney
- Bronze – Production & Post-Production – Editing for Go Gentle Australia titled “Stop the Horror”
- Silver – Production & Post-Production – Editing for ALDI Australia titled “The More the Merrier”
BMF, Sydney
- Bronze – Production & Post-Production – Direction for ALDI Australia titled “The More the Merrier – Dig in Doug”
BWM Dentsu, Melbourne
- Bronze – Digital – Public Service/Social Awareness for Queensland Police titled “Disappearing Person Alerts”
BWM Dentsu, Sydney
- Gold – Digital – Innovative Use of Digital for The ALS Association titled “Project Revoice”
- Gold – Medical – Innovation for The ALS Association titled “Project Revoice”
- Gold – Digital – Public Service/Social Awareness for The ALS Association titled “Project Revoice”
- Gold – Health & Wellness – Innovation for The ALS Association titled “Project Revoice”
- Gold – Radio & Audio – Innovative Use of Radio & Audio for The ALS Association titled “Project Revoice”
- Gold – Radio & Audio – Public Service/Social Awareness for The ALS Association titled “Project Revoice”
- Gold – The NEW – Creative Use of Data for The ALS Association titled “Project Revoice”
- Silver – Branded Entertainment – Social Awareness for The ALS Association titled “Project Revoice”
- Silver – Non-Traditional – Direct Marketing for The ALS Association titled “Project Revoice”
- Bronze – Health & Wellness – Craft – Music & Sound Design for The ALS Association titled “Project Revoice”
- Finalist – Health & Wellness – Devices and Diagnostics for The ALS Association titled “Project Revoice”
CHE Proximity
- Silver – Digital – Banners for LEGO Australia titled “Making the List”
- Bronze – Ambient – Banking/Financial/Insurance for Swann Insurance titled “Inconvenience Stores”
- Bronze – Digital – Ecommerce for LEGO Australia titled “Making the List”
- Bronze – Digital – Retail for carsales.com.au titled “AutoAds”
- Bronze – Integration – Business-to-Consumer for carsales.com.au titled “AutoAds”
- Bronze – The NEW – Creative Use of Data for LEGO Australia titled “Making the List”
- Finalist – Digital – Microsites for Cochlear titled “Hearprint”
- Finalist – Digital – Music/Sound Design for Cochlear titled “Hearprint”
- Finalist – The NEW – Creative Use of Data for carsales.com.au titled “AutoAds”
Cummins&Partners, Melbourne
- Finalist – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Specsavers Optometrists titled “The Error Ridden Ad”
Leo Burnett Melbourne, Melbourne
- Bronze – Music & Sound – Use of Licensed Music for The Equality Campaign titled “For Every Bachelor & Bachelorette”
Marketforce, West Perth
- Bronze – Radio & Audio – Campaign for Oz Lotto titled “Boss”, “Car”, “Neighbours”
- Finalist – Radio & Audio – Direction for Oz Lotto titled “Boss”
- Finalist – Radio & Audio – Entertainment for Oz Lotto titled “Boss”
- Finalist – Radio & Audio – Entertainment for Oz Lotto titled “Neighbours”
McCann Health, Sydney
- Finalist – Health & Wellness – Craft – Copywriting for Metamucil titled “Gutsy”
NOVA Entertainment, Perth
- Silver – Radio & Audio – Conceived & Produced by Station for Elite Choice Real Estate titled “Hands Dirty”
Ogilvy Australia, Sydney
- Silver – Design – Installations/Displays for Museum of Contemporary Art Australia titled “The museum that changed its name to make a name for itself.”
- Bronze – Design – Experiential Design for Museum of Contemporary Art Australia titled “The museum that changed its name to make a name for itself.”
Revolver/Will O’Rourke, Sydney
- Gold – Production & Post-Production – Direction for Assisted Dying titled “Stop The Horror”
- Gold – Production & Post-Production – Direction for Old Spice titled “Red Sweater”
- Silver – Production & Post-Production – Performance/Casting for Assisted Dying titled “Stop The Horror”
- Bronze – Production & Post-Production – Performance/Casting for Tourism Australia titled “Dundee: The Son of a Legend Returns Home”
- Bronze – TV/Cinema/Online Film – Public Service/Social Awareness for Assisted Dying titled “Stop The Horror”
- Bronze – TV/Cinema/Online Film – Travel for Tourism Australia titled “Dundee: The Son of a Legend Returns Home”
- Finalist – Production & Post-Production – Direction for Tourism Australia titled “Dundee: The Son of a Legend Returns Home”
- Finalist – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Assisted Dying titled “Stop The Horror”
Riley Blakeway, Sydney
- Finalist – Music Video – Direction for City Calm Down titled “Joan, I’m Disappearing”
SDWM, Melbourne
- Bronze – Package Design – Beers for the Noble Boy Package Design
The Brand Agency, Perth
- Finalist – Radio & Audio – Sound Design for Road Safety Commission titled “Bottle Siren”
The Studio at SCA, Perth
- Gold – Radio & Audio – Conceived & Produced by Station for Western Australian Academy of Performing Arts titled “Copyright Infringement”
- Finalist – Radio & Audio – Direction for Western Australian Academy of Performing Arts titled “Copyright Infringement”
VML, Sydney
- Silver – Radio & Audio – Innovative Use of Radio & Audio for Alexa Lifeline
- Finalist – Digital – Health Care Services for Alexa Lifeline
whiteGREY, Melbourne
- Finalist – Digital – Innovative Use of Digital for Missing Persons Advocacy Network titled “Invisible Friends”
- Finalist – Digital – Public Service/Social Awareness for Missing Persons Advocacy Network titled “Invisible Friends”
Y&R Melbourne, Melbourne
- Gold – Health & Wellness – Education and Services for Monash University titled “Sip Safe”
View all the Winners and Finalists here.
The 2018 Regional Of The Year Awards for Australia & New Zealand are:
Regional Network of the Year: Havas
Regional Agency of the Year: Host/Havas, Sydney
Regional Production Company of the Year: FINCH
Regional Music & Sound Company of the Year: Rumble Studios, Sydney
