This year, Africa and the Middle East’s advertising and brand communication awards received over 2,500 entries, with 16% of entries from outside South Africa. Overall, 607 brands were represented by 262 agencies from 18 countries across Africa and the Middle East. The awards were judged by over 110 judges and regional industry leaders including Natalie Lam, chief creative officer, Publicis Groupe, Asia Middle East and Africa; Debbie Vandeven global chief creative officer, VMLY&R; Mariana O’Kelly, global executive creative director, Ogilvy; Esra Gülmen, artist and designer, Berlin and Karin Onsager-Birch, vice president creative of Lyft San Francisco.
231 Loeries were awarded across 17 professional categories including 8 Grands Prix, 27 Golds, 48 Silvers, 94 Bronzes, 18 Craft Golds and 36 Craft Certificates.
FCB Africa, Impact BBDO, Serviceplan Middle East, Ogilvy Africa and Saatchi & Saatchi MEA won Grands Prix. Chicken Licken won the Brand of the Year Award. Impact BBDO won Agency of the Year Award. BBDO won Regional Agency Group of the Year.
Pepe Marais, group chief creative officer and a founding partner of Joe Public United, was inducted into the Loeries Hall of Fame in recognition of his impactful career and contributions to the creative industry. Bernice Samuels, Chief Marketing Officer at MTN Group, was awarded the Marketing Leader and Innovation Award.
“This was truly a year of breaking boundaries and creating magic,” stated Loeries chief executive officer, Preetesh Sewraj, “Not only did we unite the creative community in the biggest gathering of its kind, across Africa and the Middle East, but we also awarded a record number of eight Grand Prix awards that truly embody the spirit of creative excellence.”
Of the eight Grands Prix won, Impact BBDO won three and FCB Africa won two.
The Grand Prix winners are:
Grand Prix in Radio and Audio & Grand Prix in Branded Content: FCB Africa, Touch DA Sky, for Coca-Cola
Grand Prix in Integrated Campaign and Grand Prix in PR & Media Communication Campaign: Impact BBDO, The Elections Edition, for AnNahar Newspaper
Grand Prix in Print Crafts – Illustration: Serviceplan Middle East, Not Procrastination, for ECOM Group
Grand Prix in OOH – Ambient, Ogilvy Africa, Lesso Lessons, for Roto, Ministry of Health
Grand Prix in Live Events, Publicis Groupe, Saatchi & Saatchi MEA, Empty Plates, for UAE Government Media Office
Grand Prix in Design – Design for Digital, Impact BBDO, Wider Web for Etisalat
