The Martin Agency continues to keep Geico’s audience enthralled with its wacky permutations of the campaign, It’s What You Do.
The newest collection of ads features ‘90s boy band, Boyz 11 Men, whose members use their smooth harmonies to make bad news easier to swallow.
In the first ad, a woman receives the news about her new medications side effects, oh so sweetly.
The tailpiece is that is you’ve got bad news to share, Boyz 11 Men are the guys to do it, but if you want to save 15% on your car insurance, Geico is whom to call.
To underline this, The Martin Agency has also created a mock infomercial.
To round out the campaign, the agency lets Boyz 11 Men soften the blow of more bad news scenarios, in the collection of slick snippet spots below:
And to make sure the campaign trends, there’s a bloopers edit:
…as well as the inevitable BTS:
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