The Martin Agency continues to keep Geico’s audience enthralled with its wacky permutations of the campaign, It's What You Do. The newest collection of ads features ‘90s boy band, Boyz 11 Men, whose members use their …
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Martin Agency Geico
The Martin Agency: It’s not surprising Geico’s new campaign is great
September 13, 2016
In July this year, The Martin Agency began the process of replacing Geico's It's what you do campaign, which had been running since 2014. The Martin Agency has been working with Geico for more than 20 years …
Nick Ball: How and why Geico’s new ads fast forward to the end
February 29, 2016
The Martin Agency and Nick Ball have just solved adland’s biggest problem – creating the campaign that follows last year’s #1. Fast Forward is Geico’s first campaign for 2016 campaign. Last year’s Unskippable won a Cannes …