I bet you can’t think of a better place to put an awareness campaign for testicular cancer than in a porn movie.
I bet you wouldn’t have thought of it.
I bet that if you had, your agency would have vetoed it.
Kudos to writer, Josh Bryer; art director, David Jackson; and M&C Saatchi who made Game of Balls happen.
The Academy of Interactive and Visual Arts judges who handed out the W3 Awards have applauded them too.
Game of Balls has won Gold or Silver (3 Golds and 2 Silvers) in every category it entered in the global awards for creative excellence on the web:
GOLD in:
Online Video: Health
Online Video: Charitable Organizations/Non-Profit
Online Video: Public Service
SILVER in:
Branded Content: Not for Profit
Social Content & Marketing: Native Advertising
The story behind Game of Balls here.
Game of Balls credits:
Agency: M&C Saatchi Sydney
Executive creative director: Ben Welsh
Creative director: Ant Melder
Writer: Josh Bryer
Art director: David Jackson
PR manager: Matt Porter
Chief executive officer: Jaimes Leggett
Chief strategy officer: Justin Graham
PR: Bang PR
Managing director: Annalise Brown
Account manager: Peta Frost
Account executive: Zoe Finlayson
Production company: Digital Playground
Marketing & PR coordinator: Jeanette
Director: Jakodema
The Blue Ball Foundation
Founder: Jamie Morgan
