Ben and Amy have become New Zealand’s most loved advertising couple over the last four years and now the pair, who are humanising ASB Bank, have a family addition – a very large, very furry dog.
The Monkeys Aotearoa is picking up on the story that WiTH Collective began in 2020 in a new series of commercials that introduces Sunny the Saint Bernard and Teana, a real life ASB home ownership manager, who helps Ben and Amy get back on track when they need to make changes to accommodate their new family member.
The new campaign was created to highlight the knowledge and experience of ASB’s team, and how they can help, guide and support through all stages of the home ownership journey. The work leads New Zealanders to the ASB website where they can find a local, personal home ownership manager to suit their needs.
The campaign extends into ASB branches, digital and social channels, and includes interactive street posters specifically designed for dogs. The ‘sniff’ posters have a scent formulated to attract dogs – a collaboration with Phantom Billstickers stretching across sites in Auckland, Wellington and Christchurch.
ASB chief marketing officer, Helen Fitzsimons, commented, “We’re here to help New Zealanders achieve their home ownership goals. We understand the Kiwi dream of owning your own home, and we know that even for those who do own a home, the current situation is rarely the final goal. As people’s lives, families and jobs expand and change, so too do their priorities, and we’re committed to helping our customers at every step of their home ownership journey.
“Our new campaign highlights the incredible work our home ownership managers do and how they go the extra mile for our customers, whatever life throws at them.”
The Monkeys Aotearoa chief creative officer, Damon Stapleton, added, “A home is more than just four walls; it’s a space where life happens. But sometimes, your home gets out of sync with your life and you just need more space. In our latest campaign, we again turn to Ben and Amy to showcase how the constantly evolving life of a homeowner can be aided by a passionate ASB home ownership manager.
Credits:
Client: ASB
Chief Marketing Officer: Helen Fitzsimons
Marketing Lead Home Lending and Insurance: Scott Drinkwater
Marketing Manager Home Lending: Alex Smith
Campaign Manager Home Lending: Madeline Biddulph-Wall
Assistant Marketing Manager Home Lending: Reece Waters
Marketing Manager Insurance: Ben Verboeket
Direct Marketing Manager Home Lending: Dita Sekhar
Head of Brand Experience: Stephanie Fahey
Brand Experience Lead: Bianca Osborne
Senior Social Media Manager: Jasmine Taggart
Creative Agency: The Monkeys Aotearoa, part of Accenture Song
Chief Creative Officer: Damon Stapleton
Chief Business Officer: Storm Day
Creative Directors: James Conner & Christie Cooper
Art Director: Hanna Grant
Copywriter: Maisie D’Cruz
Head of Integrated Production: Rosie Grayson
Integrated Producer: Callum Crabb
Group Business Director: Ruth Coulson
Senior Strategist: Brona Kilkelly
Design Lead: Lucinda Fortescue-Hansen
Senior Finished Artist: Lisa Stowers
Midweight Designer: Vivian Heng
Production Company: FINCH
Executive Producer: Bex Kelly
Director: Alex Roberts
Producer: Nikki Walker
DoP: Marty Williams
Production Design: Neville Stevenson
Editor: Julian Currin
Sound: Liquid Studios
Music Licensing: Franklin Rd
Online: Stu Bedford c/- Finch
Colourist: Matic Prusnik
Photographer: Mat Baker
Retoucher: Sixty Four
Media Agency: Initiative Aotearoa
Managing Director: Terri Collier
Group Business Director: Shona Foster
Group Digital Director: Christina So
Account Director: Finn Jelicich
Associate Investment and Partnerships Director: Ketan Narsinh
