One of the much told Christmas stories involves a lonely and/or grumpy older person. In The Monkeys’ Christmas story for Australian Post, he is both. The story follows the road most travelled for a while – until it arrives at the inventive idea of a young boy. That grabs your heart, gives it a mighty tug and underlines Australia Post’s message, Spread The Merry, in a lovely original Christmas-y way.

The film aims to highlight that no-one should feel left out at Christmas, that even a little gift can go a long way to brightening someone’s year and that being generous doesn’t have to be expensive; a small gesture can mean a lot. Of course, it also highlights the role of Australia Post and its shop in Christmas giving.

The campaign airs this week and will run across broadcast television and radio, across out-of-home advertising and on digital channels.

https://youtu.be/cLGS5MFt0sc

The Monkeys chief creative officer, Ant Keogh, stated, “The idea being to Spread the Merry, we wanted the ad itself to embody a generous spirit, with a little story of personal connection aided by Australia Post.”

Australia Post chief marketing officer, Amber Collins, added, “This year we are encouraging all Australians to Spread the Merry by making somebody’s day special. Christmas is a time to connect with friends, family and community and the campaign demonstrates how Australia Post makes it easy to reach out to more people.”

Credits:

Agency: The Monkeys, part of Accenture Interactive  

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Planning Director: Gareth Evans

Art Director: Joe Sibley

Writer: Hugh Gurney

Head of Production: Romanca Jasinski

Producer: Katie Wellbelove

Production Coordinator: Anne-Maree Shelton

Designer: Raph Tamkalis

Head of Content Management: Jaimee Kerr

Content Director: James Wilkinson

Content Executive: Jessie Roper

Production Company: Rabbit Films

Director: James Rouse

DoP: Simon Duggan

Executive Producer: Lucas Jenner

Producer: Benji Howell

Post Production: The Editors

Editor: Luke Haigh

Music Composition: Sonar Music

Sound: Paul Le Couteur @ Squeak E. Clean Studios

Client: Australia Post

Chief Marketing Officer: Amber Collins

Head of Marketing, Retail and Advertising: Corrina Brazel

Senior Manager, Creative Services: Cathie Connors

Marketing Manager, Community and Consumer: Allison Leech