Reassurance. That’s exactly what you need when you’re making a major purchase. And that’s exactly what The Monkeys has tapped into in its campaign for the new Holden Commodore.

The campaign, For Sure, is a typically “Monkeys” [read: unexpected, interesting and memorable] way of advertising a family car.

The campaign lets people know that the Commodore is a sure thing through the recollections of a new Commodore owner, who smiles at the times in his life when his choices have been questioned. The brand film also aims to run over any outdated perceptions about the car model and the Holden brand.

The film was directed by Stephen Carroll at Revolver and is running in several versions from 60-second to 6. The campaign will feature in broadcast, print, OOH, digitally, and on Holden owned social channels.

Holden executive marketing director, Mark Harland, commented, “We’ve got confidence that the all new Commodore range will deliver for Australian families; and we’re excited our new campaign ‘For Sure’ brings that to life.”

The Monkeys co-founder and group chief creative officer, Justin Drape, added, “The future of Holden and Commodore is something we’re proud to be a part of. Commodore is one of Australia’s most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design.”

Credits:

Creative Agency: The Monkeys
Co-founder & Group Chief Creative Officer: Justin Drape
Group Chief Executive Officer & Co-founder: Mark Green
Managing Director: Matt Michael
Creative Director: Ben Sampson
Art Director: Daniel Bolton
Copywriter: Barnaby Packham
Head of Planning: Michael Hogg
Digital Planner: Tim Smith
Head of Production: Thea Carone
Senior Producer: Penny Brown
Print Producer: Ali Dent
Group Content Director: Lee Lowndes
Senior Content Director: Ciaran Miller-Stubbs
Content Directors: Louise Rutherford & Veronique Proulx
Content Executives: Pascale Greenberg &Tash Strachan

Production Company: Revolver / Will O’Rourke
Director: Stephen Carroll
Managing Director & Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Alex Kember
Director of Photography: Jeremy Rouse

Editing: The Editors
Executive Producer: Nicoletta Rousianos
Senior Producer: Daniel Fry
Editor: Bernard Garry
Colourist: Edel Rafferty
Online: Stu Cadzow

Sound: Song Zu
Executive Producer: Katrina Aquila
Producer: Meg Drummond
Music Supervisor: Ramesh Sathiah
Composer: Adrian Sergovich
Sound Design: Simon Kane

Client: Holden
Executing Marketing Director: Mark Harland
Marketing Communications & Digital General Manager: Natalie Davey
Brand Communications Managers: Josh Cunningham & Bridget McMillan
Brand Communications Coordinator: Tom Richards