Facebook demonstrated its usefulness this morning. The Monkeys’ Resignation Letter turned up in a feed.
[Warning: Emotional content. Viewers may be deeply moved.]
This is how you do branded content.
In The Monkeys’ Resignation Letter, Ted Tolfree, reads out the resignation letter that ended his corporate job in New York. He’d made the brave decision start his own business, a salad bar, with his wife in Melbourne.
The Monkeys just added one brand message, “It takes courage to do your thing…
…Do you thing.”
Add Telstra added only this message – wisely, not in the film – “When we spoke to Ted Tolfree about starting his small business, he wasn’t expecting to see this letter.”
Ted’s emotions tell the Telstra story. The idea that Telstra supports courage like Ted’s is palpable.
Apparently, Resignation Letter is running on Telstra’s social platforms. it’s a continuation of Telstra’s Do Your Thing campaign that underlines Telstra’s role in the journey of small business owners.
