Every year, around Halloween, all sorts of spooky things are seen on the road – drug and alcohol affected drivers and attention deflected by phones. This year, Greece’s R.S.I. (Road Safety Institute) Panos Mylonas has a message – go out, drink, spread terror, just don’t get behind the wheel.
Credits:
Client: R.S.I. (Road Safety Institute) Panos Mylonas
Advertising Agency: The Newtons Laboratory, Athens
Creative Director: Giannis Sorotos
Associate Creative Director: Dionysia Lampadariou
Art Director: Markella Plianthou
Copywriter: Christos Tsirigotis
Business Innovation Director: Giorgos Panagiotopoulos
R.S.I. Halloween road safetyThe Newtons Laboratory Halloween road safetyThe Newtons Laboratory R.S.I. Halloween road safety
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