Sports team ads, so many of them, almost always feature clips of sports action. This one, by The Newtons Laboratory for Piraeus Bank’s sponsorship of the Olympiacos B.C., doesn’t. And standing out in the crowd is only part of what makes it great. It’s also hypnotic and the sense of anticipation it creates is palpable.
The commercial, It’s Piraeus Time, reminds its audience that after 12 long years without the title and three consecutive appearances in the Turkish Airlines EuroLeague Final Four, Olympiacos B.C. returns once again to the grand stage. The commercial cleverly underlines that this time, the hunger feels deeper. The fire burns brighter. And the belief… unshakable. After all, it’s also the club’s 100th anniversary.
More than a traditional sports ad, the film is a tribute to persistence, passion, and pride. It captures the collective yearning of a club, its fans, and the people of Piraeus for the long-awaited 4th EuroLeague title. Shown waiting for that moment are players, Evan Fournier, Sasha Vezenkov, Kostas Papanikolaou, Thomas Walkup, Shaquielle Mckissic, Giannoulis Larentzakis and the legend Argyris Kampouris;, coaching, Giorgos Bartzokas, and administrative staff – and most importantly, a city that breathes red and white.
Credits
Client: Piraeus Bank
Advertising Agency: The Newtons Laboratory
Creative Directors: Giannis Sorotos & Dimitris Vikelis
Copywriter: Christos Tsirigotis
Art Director: Danai Vlassopoulou
Account Director: Luisa Livani
Production Company: Filmiki Productions
Producers: Nikolas Alavanos & Dimitris Logiadis
Director: Christos Kanakis
DoP: Alexis Kanakis
Editor: Panos Daoultzis
Music & Sound: Bounce
