The One Club for Creativity has announced the finalists for The One Show 2021. 54 entries from Australia and New Zealand have been selected, 40 from Australia and 14 from New Zealand. All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, on June 10 during the online Creative Week 2021. The complete list of finalists for The One Show 2021 can be downloaded here.
Top agencies at finalist stage are:
- Droga5 New York leads the finalists with 44 – 14 for Facebook, including 9 for Never Lost and 4 for Born in Quarantine, 8 for Maurice and the Black Bear School for Hennessy, 5 for Life Needs Truth for The New York Times.
- FCB Chicago has 35 finalists – 16 for City of Chicago Boards of Change and 12 for Michelob ULTRA Contract for Change.
- DDB Chicago has 30 finalists – 21 for Miller Lite, including 13 for Farewell, Work Holiday Parties, 4 for Calorie Burning URL and 4 for Cantenna.
- AMVBBDO London has 29 finalists – 20 coming for Essity Bodyform-Libresse, including 11 for #wombstories and 6 for #wombpainstories.
- TBWA\Media Arts Lab Los Angeles also has 29 finalists – all for Apple, including 17 for Shot on iPhone by Damien Chazelle–Vertical Cinema.
- Woojer in Israel, in collaboration with Area 23 New York and Claire’s Place Foundation Redondo Beach, has 27 finalists for Sick Beats.
- FCB New York also has 27 finalists – 26 for Michelob ULTRA Courtside with Microsoft and the NBA.
- Wieden+Kennedy Portland has 26 finalists, 20 for Nike work.
- BBDO New York, BETC Paris and Rethink Toronto, Montréal and Vancouver have 25 finalists each.
Australia’s finalists:
CHE Proximity Sydney leads the way in Australia with 10 finalists – 5 with Heckler Sydney for Samsung Microcodes, 3 with Division Global Melbourne for Give a Flybuys for Flybuys, 1 with Mindshare, Thinkerbell and Revolver for IAG/NRMA Insurance Sloways, and 1 with Guilty and TAC for The Booster Tag for RACV.
- Saatchi & Saatchi Australia with Herd MSL has 9 finalists, all for Donation Dollar for The Royal Australian Mint.
- Thinkerbell with Vimana and Honest Fox and Xailient Sydney has four, all for Bega B-Honey The Purple Hive Project.
- Ogilvy Australia Melbourne with Wavemaker Australia has 3, all for Unscalpable for Cadbury Caramilk.
- Ogilvy Australia Sydney with Ogilvy PR Sydney has 3 for KFC Australia Secret Menu.
- Clemenger BBDO Sydney with PHD Content Sydney has 2 finalists for Rexona Pitvertising.
- TBWA Sydney with Eleven PR Sydney and Airbag Melbourne has 2 for Play NZ for Tourism New Zealand.
- Clemenger BBDO Melbourne has one for Rewrite The Rules for Carlton & United Breweries’ Carlton Zero.
- Isobar Melbourne has 1 for Swintopia for Swinburne University of Technology
- Leo Burnett Melbourne has 1 for Out Now for Bonds
- McCann Melbourne with T&DA and EXIT Films has 1 for Senior Constable Laurie Fox for Victoria Police
- Momentum Worldwide Australia with Red Havas has 1 for Heineken Zer0.0 Contact Bar for Heineken 0.0
- Special Group Australia Sydney with Chee Productions, Revolver and The Glue Society has 1 for Uber Eats No Repeats for Uber Eats
- Squeak E. Clean Studios with The Works, ARC Edit and Scoundrel has for Aware Super Brand TVC for Aware Super
- The Monkeys with Rabbit, Sonar Music and Arc Edit has 1 for When will she be right? for UN Women Australia
New Zealand’s finalists:
- Special Group New Zealand with Sweetshop has 5, three for Meddle in the New Zealand Election for Every Kiwi Vote Counts, 2 with Special Group Australia Sydney for Tourism New Zealand Good Morning World.
- Saatchi & Saatchi with Starcom, MSL New Zealand and Passion Pictures London has 4 finalists, all for A Career-Limiting Campaign for Global Women.
- DDB Aotearoa New Zealand Auckland has 3 finalists, including two for New Zealand AIDS Foundation, Body Positive, Positive Women Sperm Positive: The Baby That Changed HIV and 1 for Reflections for McDonald’s New Zealand.
- Colenso BBDO Auckland has 1 finalist for Friend-vertising for Skinny.
- Motion Sickness Auckland with BigPop Studios, has 1 finalist for Keep It Real Online for New Zealand Government – Department of Internal Affairs.
About Creative Week 2021:
Creative Week 2021 will include The One Show 2021, historic ADC 100th Annual Awards, Young Ones Student Awards and Type Directors Club special awards ceremonies, dozens of general programming panels and workshops across Awards, Agency, Main and Education Stages, and premium events on the VIP Stage including the Executive Creative Summit for agency principals and a day-long Creative unConference. It banner this year is Connect. Provoke. Inspire.
In addition to the awards and VIP events, other general session highlights of Creative Week 2021 are:
- Five sessions hosted by leading interactive entertainment company Epic Games on how game technology is empowering creators and redefining pipelines for VFX, filmmaking, interactive experiences and more;
- Health Pharm with McCann Health, examining everything a creative needs to know about health care advertising;
- Global Media Talks, where top ad publications in 10 countries and regions host a week-long series of panels with leading creatives in their market to discuss creative trends;
- Sessions on important Inclusion & Diversity and Gender Equality topics;
- Virtual visits to offices of some of the industry’s hottest advertising and design agencies;
- Educators Summit and student programming, including portfolio reviews and agency recruiting sessions.
Registration and ticketing for Creative Week 2021 is now open, with three tiers of pricing by region to make the festival more affordable. Content on the Awards Stage, including all One Show, ADC, Young Ones and TDC awards ceremonies, is free.
Creative Week 2021 branding was created by Benny Gold, senior graphic designer, Goodby Silverstein Partners, San Francisco.
