The One show has announced its 2023 shortlist, chosen from entries from 69 countries and regions. Shortlisted entries, selected by this year’s jury, will move into the second round of judging, which is taking place now. This year’s finalists, entries which will win a Gold, Silver or Bronze Pencil, or Merit, will be announced later this month.
FCB New York leads the world with 86 shortlisted entries. They include 31 for the A Song For Every CMO series for Spotify Advertising, 29 for McEnroe vs McEnroe for ABInBev Michelob ULTRA, and 15 for ABInBev Budweiser The Billboard Is Yours To Take.
Ogilvy UK London has 64 shortlisted entries, including 26 for Dove Toxic Influence, 24 for Relate The Hornicultural Society, and 11 for Have a Word for Mayor of London.
Rethink in Toronto, Montréal and Vancouver is has 60 pieces of work in the shortlist for 19 different entries, including 10 for Penguin Random House The Unburnable Book, and seven for Kraft Heinz Ketchup AI.
Dubai’s ‿ and us has 55 shortlisted entries, including 26 for Anghami Sole Music and 16 for The Undeniable Street View for United24, Nova Ukraine, Voices of Children and Boctok SOS.
Droga5 New York has 53 for 15 different entries, including 14 for two Instacart entries – seven for and six for The World is Your Cart, and one for the integrated campaign of the two.
Other top agencies for shortlisted entries are TBWA\Paris Boulogne-Billancourt with 48, Ogilvy Mumbai with 45, Wieden+KennedyNew York with 43, and BBDO New York with 40.
CHEP Network leads Australia in the shortlist with 26 entries.
The Monkeys have 16. Ogilvy Australia has 9. TBWA Australia has eight shortlisted entries, Leo Burnett Australia has 7 and M&C Saatchi has 6. BMF, Clemenger BBDO, Special, Thinkerbell and Revolver have 5 shortlisted entries each. Bear Meets Eagle On Fire has 4, Host/Havas and VMLY&R have three each. Akcelo, The Hallway and FINCH have 2 shortlisted entries. Saatchi & Saatchi Australia, Think HQ, The Glue Society and Rumble 1 each.
4,975 entries from 69 countries and regions are shortlisted this year. The top five countries are the US with 1,781, Canada with 452, UK with 334, Germany with 284, and France with 265. Australia has 117 entires in the shortlist.
The complete One Show 2023 shortlist is available here.
Tickets for this year’s special One Show 50th anniversary ceremony, taking place in New York on May 19 at Hammerstein Ballroom during Creative Week 2023, are on sale now.
The full shortlist is here:






