The full shortlist for The One Show 2020 Awards has been announced. McCann, BBDO and Ogilvy have the most work shortlisted. The full shortlist includes work that made it through the first round of judging in The One Show’s quarterly entry system that was announced in January, as well as the much higher number of later entries judged since the final-entry deadline in February.
McCann New York has the most One Show 2020 shortlisted entries with 107, including 20 each for March For Our Lives’ Generation Lockdown and New York Lottery’s The Most Metal Scratch-Off, 18 for Microsoft’s Changing the Game, 13 for Lockheed-Martin’s Think Inside the Box and 12 for Verizon’s The Team That Wouldn’t Be Here.
https://youtu.be/tPSmZqgrDDY
North America’s other top achievers are:
BBDO New York has 89 shortlisted entries, including 23 for Monica Lewinsky’s The Epidemic.
Ogilvy Chicago has 63, including 43 for work on behalf of SC Johnson Lysoform, Kiwi and Glade.
Arnold Boston has 58
DAVID Miami has 50, including 21 with INGO Stockholm and Publicis Bucharest for Burger King, Moldy Whopper
Goodby Silverstein & Partners San Francisco was 44
FCB in Toronto has 43, 27 for FCB Toronto and 16 for FCB/SIX
TBWA\Media Arts Lab Los Angeles has 41 for 10 different Apple entries
Droga5 New York with 38.
Asia Pacific’s high achievers are:
Cheil Worldwide has 56 entries on the shortlist, 45 coming from its Seoul, Beijing, Hong Kong, Gurugram and Sydney offices.
Dentsu Tokyo has 42
FCB India Mumbai has 31, all for Mumbai Police’s The Punishing Signal
FCB Interface: Police humour solves Mumbai’s honking problem
DDB Group New Zealand Auckland has 19
TBWA\Hakuhodo Tokyo has 14
Ogilvy Group Thailand Bangkok has 13
DDB Sydney has 9. CHE Proximity has 9.
Other Australian achievers are TBWA Melbourne with 6; and M&C Saatchi Sydney, Leo Burnett Sydney and Ogilvy Melbourne with 5. Cheil Australia, Clemenger BBDO Sydney, The Monkeys, BWM Dentsu Melbourne/Haystac and McCann Melbourne have 4 each.
Cummins&Partners Melbourne, Revolver/Will O’Rourke and BMF Australia have 3 each. Host/Havas Sydney has 2. 303 MullenLowe Sydney, Innocean Sydney, Leo Burnett Melbourne, Bear Meets Eagle on Fire, VMLY&R Sydney, Thinkerbell, VMLY&R Melbourne and FINCH have 1 each.
Latin America’s high achievers are:
AlmapBBDO São Paulo has 27 shortlisted entries
Africa São Paulo has 13
Brazil São Paulo has 11
The Walt Disney Company Latin America Buenos Aires has 9
DAVID and Wieden+Kennedy, both in São Paulo, have 5 each.
The UK and Europe’s high achievers are:
adam&eveDDB London has 46 shortlisted entries, including 17 for Unilever Marmite’s Mind Control.
adam&eve/DDB: Marmite offers to hypnotise haters into lovers
Serviceplan Munich has 33
TBWA\Paris has 32
Jung von Matt has 33 – 21 for the Hamburg office, 9 for Jung von Matt/Limmit Zurich and 3 for Jung von Matt/Donau Vienna
Scholz & Friends Berlin has 29
Heimat Berlin has 27
BETC Paris has 24
DDB Paris has 23
McCann UK has 22, 17 from the London office and 5 from Manchester
AMVBBDO London has 21
Droga5 London has 17
Ogilvy London with 15.
The Middle East and Africa’s high achievers are:
TBWA\Hunt Lascaris Johannesburg has 16
TBWA\Istanbul has 7
ImpactBBDO Dubai and McCann Tel Aviv have 6 each
Leo Burnett Israel Tel Aviv has 5.
The complete global shortlist is available for viewing here.
Work included on The One Show complete shortlist advances now to the second round of judging but is not guaranteed to win. The One Show finalists list – work that judges have decided will win either Gold, Silver, Bronze Pencils or Merits – will be announced in late May.
The One Club conducted all of this year’s judging online to keep jury members out of harm’s way and will announce 2020 Pencil winners during a special online streaming event to be announced shortly.
The One Show Archives and Creative Ranking will serve as the authoritative global resource this year for the creative community to gauge trends and see the best work in the world.
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