The One Show 2020’s 200 global creative leaders have selected Moldy Whopper, created by INGO Stockholm with DAVID Miami and Publicis Bucharest, as Best of Show and Best of Discipline winner in Film, Integrated, Out-of-Home and Print. Overall, the work won 18 Gold Pencils, four Silver, one Bronze and one Merit.
This year’s top honours, based upon cumulative One Show 2020 Pencils and Merits won across all disciplines, are:
- Agency of the Year: DAVID Miami
- Independent Agency of the Year: Jung von Matt Hamburg
- In-House Agency of the Year: Spotify In-House New York
- Network of the Year: Ogilvy Group
- Creative Holding Company of the Year: Interpublic Group
- Production Company of the Year: Smuggler New York
- Client of the Year: Burger King
The One Show 2020 Best of Discipline winners are:
- Branded Entertainment: Leo Burnett Israel Tel Aviv Eva Stories for K’s Galleries
- Creative Effectiveness: Scholz & Friends Berlin The Tampon Book: a book against tax discrimination for The Female Company
- Creative Use of Data: Jung von Matt with Markenfilm CROSSING and Markenfilm SPACE, all in Hamburg, For Seasons – composed by climate data for NDR Elbphilharmonie Orchester
- Design: McCann New York Changing the Game for Microsoft
- Digital Craft: FCB Canada Toronto Project Understood for Google AI/Canadian Down Syndrome
- Direct Marketing: Scholz & Friends Berlin The Tampon Book: a book against tax discrimination for The Female Company
- Experiential & Immersive: FCB Chicago with FCBX and Lord + Thomas, both Chicago, The Most Dangerous Street for Illinois Council Against Handgun Violence
- Film: INGO Stockholm with DAVID Miami and Publicis Bucharest Moldy Whopper for Burger King
- Health Wellness & Pharma: FCB Canada Toronto Project Understood for Google AI/Canadian Down Syndrome
- Integrated: INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
- Intellectual Property & Products: RBK Communication Stockholm DO Black for Doconomy
- Interactive & Online: Forsman & Bodenfors Gothenburg The E.V.A. Initiative for Volvo Cars
- Mobile: Goodby Silverstein & Partners with GS&P Social, both San Francisco, Lessons in Herstory for Daughters of the Evolution
- Moving Image Craft: TBWA\Media Arts Lab Los Angeles Bounce for Apple
- Out-Of-Home: INGO Stockholm with DAVID Miami and Publicis Bucharest Moldy Whopper for Burger King
- Print: INGO Stockholm with DAVID Miami and Publicis Bucharest Moldy Whopper for Burger King
- Public Relations: Scholz & Friends Berlin The Tampon Book: a book against tax discrimination for The Female Company
- Radio & Audio: BBDO Toronto Parkscapes for Regent Park School of Music
- Social Media: DAVID Miami with DAVID Madrid Stevenage Challenge for Burger King
The One Show Speciaal Awards
The Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was won by McCann New York and client Microsoft.
There were two Green Pencil wnners, recognising the most environmentally conscious creative work for the year. Jung von Matt with Markenfilm CROSSING and Markenfilm SPACE, all in Hamburg, won a Green Pencil for For Seasons – composed by climate data on behalf of NDR Elbphilharmonie Orchester. Superunion London also won a Green Pencil for work on behalf of Notpla.
There were also two Gold winners of the inaugural One Show Sustainable Development Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands who use their talents and resources to create work which betters the world and contributes to securing a sustainable future for all. Finch Sydney with Clemenger BBDO Global and D.A.M. Paddington received a One Show Sustainable Development Gold Pencil for work on behalf of The Lion’s Share Fund. Marcel Paris also won Black Supermarket on behalf of Carrefour.
The One Show Cultural Driver Gold Pencil went to Scholz & Friends Berlin for The Tampon Book: a book against tax discrimination on behalf of The Female Company. This special award recognizes influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design.
View all of this year’s Pencil winners here. The One Show 2020 Winners’ Showcase. Pencil winners are presented on the platform by discipline, allowing visitors to view work case studies and credits, and also search for winners by agency, creative, brand, discipline and region.
A total of 19,688 pieces from 71 countries were entered into The One Show 2020. 552 Pencils were awarded: 171 Golds, 169 Silver and 213 Bronze.
A list of all 2020 Pencil and Merit winners is available here.
