With award show campaigns you get to see where creative people can take an idea when they’re given that magical ingredient, freedom. Lanfranco & Cordova began with a somewhat obvious idea for the One Show 2020, Change Your Destiny. Where that idea ended up is wonderful – ridiculously, humorously, memorably wonderful.
The first spot introduced, Cleofe, an actual shaman on the Peruvian Andes who would bless entries to help them change adpeople’s destinies.
The One Show 2020 offers free shaman blessings for your entries
“Winning a One Show Pencil is both a great honour and extremely difficult,” stated Rolando Cordova, chief creative officer & co-founder, Lanfranco & Cordova, NY and Lima. “We decided to offer agencies and brands some help this year by working with an actual Peruvian shaman to star in the campaign and give positive energy to all the work entered in the show.”
Now the campaign has moved into even more engaging territory. In the new behind-the spots, Cleofe is seen blessing creative work that has actually been submitted to this year’s One Show.
According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it in awards shows for judging. [One can only imagine…:ed]
“We partnered with local production company, Señor Z, in Lima and travelled to the remote Peruvian Andes to find Cleofe, who practices ancient blessing rituals,” added Gian Carlo Lanfranco, L&C chief creative officer & co-founder. “He was great to work with and serves as the centrepiece of these fun content films.”
“The beauty of the idea is that it’s simple and entertaining,” noted Kevin Swanepoel, chief executive officer, The One Club for Creativity. “The One Show exists to elevate and celebrate the best work in the world. With so much amazing creative work entered each year, a little bit of extra luck could make the difference in an entry breaking through with our judges.”
The deadline to enter The One Show 2020 is January 31, 2020
Credits
Agency: Lanfranco & Cordova, New York and Lima
Chief Creative Officers: Rolando Cordova & Gian Carlo Lanfranco
Creative Director: Ken Tokashiki
Copywriters: Gian Carlo Lanfranco, Rolando Cordova & Ken Tokashiki
Art Directors: Ken Tokashiki, Franco Solsol & Gian Marco Chavez
Production Company: Señor Z Lima
Directors: Bacha Caravedo & Chinon Higashiona
First Assistant Director: Alejandra Gomez de la Torre
Director of Photography: Chinon Higashiona
Art Direction: Bettina Fiol
Head of Production: Lorena Ugarteche
Executive Producer: Marinés Contreras
Field Producer: Carmen Tineo
Gaffer: Edmundo Febres
First Camera: Cesar Vallejos Chengue
Second Camera: Arturo Aljacriña
Technical: Leonardo Aguirre & Walter Espinoza
Production Assistant: Maria Fuentes
Prop Master: Miguel Angel Verano
Casting: Pamela Huaynalaya
Editor: Ignacio Ugarteche
Drone Operator: Ignacio Ugarteche
Audio Director: Sebastian Legaspi
Post Production & Colouring: Eduardo Arriagada Wawin & Miguel Méndez
Audio Post Production: Arturo Arellano & Rodrigo Malnati @ Zumba
Client: The One Club for Creativity [The One Show 2020]
