“D&AD exists to stimulate creative excellence; it’s our mission and raison d’être. But up to now we have only awarded individual achievement.
As we move into the next 50 years of history, we have introduced a brand spanking new Pencil to reward the top three performers in the advertising, design, digital and client categories.
Getting a Pencil is a massive accolade, but sometimes we see a project or a business that has performed so well they deserve special recognition. Congratulations to the winners.” [Tim Lindsay, chief executive officer, D&AD]
Most Awarded Advertising Agency
1. McCann Erickson Melbourne
2. BBH London
3. Ogilvy & Mather London
Most Awarded Client
1. Nike
2. Metro Trains
3. Channel 4
Most Awarded Digital Agency
1. R/GA
2. North Kingdom
3. VML
Most Awarded Design Agency
1. Bibliotheque
1. MAP
1. Universal Design Studio
1. Tellart
1. B-Reel
