The five New York Festivals 2015 Torch Awards finalist teams come from the Philippines, Vietnam, Canada, Japan and the UK . Dentsu has contributed two finalist teams.
Each team will fly be flown to New York to take part in the 60-Second Spot Challenge on May 20. The 18-25 year old adpeople will start the day with a mentoring session with 2015 Executive Jury members who will help them polish their pitch.
The teams will then present their 60-Second Spot campaign to a panel of jury members, including representatives from The Project Solution and chosen members of the 2015 Executive Jury.
The 2015 Grand Winning Team will be announced live at the New York Show gala on May 21.
The 2015 Torch Award Finalists are:
- BIRTHDAY, TBWA\SMP, Philippines. Erielle Pineda (Digital Strategist), Beatrice Isabel Guerrero (Digital Account Manager), Michelle Anne Duñgo (Account Manager), Therese Andrea Javier (User Interface Designer)
- COFFEE’S COMPANIONS, Dentsu, Vietnam . Dang Khoa Pham (Designer) , Lam Tran Thanh (Strategic Planning Intern)
- HOT NUGGETS, Juniper Park, Canada. Jesse Wilks (Copywriter), Gerardo Agbuya (Art Director)
- LOU AND VICKY, UK. Louise Egan (Copywriter, WAA Chosen) Victoria Edmonds (Designer, The Wonderland Ltd)
- OHAYO, Dentsu, Japan. Aya Hamada (Copywriter/Planner), Mikou Sakamoto (Copywriter/Planner) , Teru Tsujinaka (Copywriter/Planner), Naoya Kudo (Copywriter/Planner)
Torch Awards Jury members will determine the Grand Winning Team based on the following criteria: relevance to and understanding of The Project Solution brand and mission; a clear demonstration of campaign goals and strategy; adherence to the brief, including scope and budgets; and creative idea.
New York Festivals partnered this year with The Project Solution, a nonprofit organisation built on the idea that small solutions can make a big impact.
