A big bang up, crowded, chaotic Christmas. No-one has had one of those for years and Argos is reminded Brits of the wondrous fun they’ve missed. The retailer’s Christmas campaign by The&Partnership, tells its audience, They’re coming. Be ready, with a gorgeous dollop of exaggeration by director, Gary Freedman, that captures the festive excitement of the season.

Argos’s Christmas 30-second spot went to air in The UK on November 9 across ITV and Sky channels as well as social. Four different 10” edits are also expected to run across TV and on social towards the end of November.

Rob Quartermain, head of marketing campaigns at Argos, stated, “We know how difficult the last few years have been for everyone, so we really wanted to bring a smile to viewers faces by highlighting the fun and comedic moments of Christmas get-togethers, along with the unique experience of being able to bring everyone, from all ages and backgrounds, to share a wonderful Christmas together at home. This year’s advert really aims to celebrate that moment, and how Argos has everything you need to make this Christmas truly special.” 

Toby Allen, executive creative director, The&Partnership, added, “Argos has always been for everyone, especially at Christmas. And by everyone, we mean everyone. No matter who’s coming, how many of them, and what chaos they bring, Argos will have you covered.”

Credits:
Client: Argos
Chief Marketing Officer: Mark Given
Director of Communications & Creative: Radha Davies
Head of Marketing & Brand Communications: Rob Quartermain
Campaign Managers: Becky Desert & Lisa Ironside
Marketing Campaign Executive: Alice Booth
Campaign Assistant: Ben Arnold

Agency: The & Partnership
CEO: Sarah Golding
Chief Creative Officer: Micky Tudor
Executive Creative Director: Toby Allen
Creative Directors: Chris Clarke & Matthew Moreland
Head of Integrated Production: Charles Crisp
Agency Producer: Alfie Glover-Short
Production Assistant: Carla Sandhu
Managing Director: Gary Simmons 
Business Director: Lucy Almond
Senior Account Director: Alex Fitzsimons
Account Director: Misbah Husain
Account Manager: Gabriella Kaas
Account Executive: Sophia Levison
Planning Director: Matt Linnett
Planner: Ed Davenhill

Production Company: MJZ
Director: Gary Freedman
Managing Director & Executive Producer: Lindsay Turnham
Producer: Jacob Swan Hyam
Production Manager: Charlie Rose Jones
Director of Photography: Stéphane Fontaine
1st Assistant Director: Ben Glickman
Production Designer: John Ebden
Stylist: Michelle May

Editor: Amanda James @ Final Cut
Assistant Editor: Leah Burton and Mike Radforth 
Offline Producer: Nikki Porter @ Final Cut 

Post Production: ETC
VFX Supervisor: Giles Cheetham 
Colourist: Luke Morrison 
2D Supervisor: Stirling Archibald 
2D Assist: Sebastian Brandow, David Ince 
DMP Artist: Carl Edlund
Executive Producer: Vic Lovejoy 
Producer: Alex Carswell

Audio Post Production: Grand Central Recording Studios
Audio Producer: Molly Butcher
Sound Designer: Munzie Thind

Music Supervision: Trait Music
Composers: Oliver May