Argos announces that it’s going to be a BIG Christmas. Agency, The&Partnership, has captured the feeling in every Brits hearts – goodbye to the year, Christmas is on.

Their Christmas commercial, Baubles to Last Year, Christmas is On!, is a showcase of Christmas jubilation – with all the festive hyperbole – and of all the ways British families across the country can go BIG together after the disappointment of last year.

The 60-second advert kicks off a multi-media Christmas campaign running through the festive period covering ATL, OOH and digital channels.

The campaign heroes all the families that LOVE the festive period and go the extra mile to make it BIG – the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at the front door signifying the arrival of special gifts. The Christmas 2021 Argos is making sure it’s up front and centre, making it the most exciting, magical, and memorable Christmas yet.

Radha Davies, director of brand communications and creative, Argos, stated. “This year, more than ever, we want to help our customers have their best Christmas yet, with gifts that their family and friends will really love.”

Yan Elliot, global executive creative director, The&Partnership, commented, “One thing we know for sure is we all deserve a proper Christmas this year. As always, Argos is primed and ready to deliver it wherever you are, up or down the country. So let’s get together, go big, and say Baubles to last year.”