“Launched to reward creativity for social good, the D&AD White Pencil has inspired a bigger conversation. One that articulates the ambitions of a new generation of design and advertising talent: creativity for social change – purpose beyond profit.”
Everything about the White Pencil is here.
Last year’s White Pencil was Help I Want To Save a Life, created by Droga5 New York creative, Graham Douglas, from pieces of his own experience.
Read the D&AD case study here.
