Positive change agency, Think HQ, is among the largest Australian-owned and headquartered agencies to join the global B Corp community by achieving certification. The move underscores Think HQ’s commitment to driving positive change for people, places, and planet and will fuel further momentum for the company founded on the principle of only working on business for good.

B Corp Certification is a challenging process, assessing the company’s entire social and environmental impact through verified rigorous standards of performance, accountability and transparency. Think HQ gains certification under B Corp’s advertising and research classification for agencies with 50+ employees. It has 100.

The achievement is both a measure of Think HQ’s resolute approach since opening its doors in 2010 with a commitment to using communication to drive positive change, and the beginning of a new era of increased accountability and innovation.

Think HQ aims for its B Corp certification to set the business apart in the market as Think HQ continures to deliver impact through ethical purpose, with work designed to reach all Australians by recognising diversity is mainstream.

Think HQ founder and managing director, Jen Sharpe, stated, “As an agency, one of our values is being authentically authentic. B Corp certification validates further who we are and what we have always stood for – positive social change.”

Think HQ chief strategy officer, Fiona Nixon noted that the entire Think HQ team spent the past year collaboratively considering how we create impact and re-engineering agency-wide processes to align with the B Corp framework and set ourselves up for ongoing improvement as we join and learn from the B Corp community of businesses.  The process of becoming a B Corp is extensive and rigorous, and it’s a true testament to who we are. B Corps around the world set the gold standard for positive impact, and we’re thrilled to now be a part of that community – one aligned in values,  and dedicated to the social and environmental betterment of our world,” she commented.