The Melbourne Cup may be called “the race that stops the nation” but the AFL Grand Final really does. Australians from the age of two to ninety-two watch the footy season final. This AFL final, Geelong and Sydney compete for glory, the first time these teams have found themselves in the Grand Final together. And Thinkerbell has made sure that Furphy is embedded in all of that attention.

Thinkerbell has produced another topical ad to make Furphy the beer that gets talked about. Limehouse has added the visual pizzazz. The Furphy Ball Cap, a simple visual combination of an AFL football and Furphy’s bottle cap, is running across OOH, print, radio and digital OOH across its native state, Victoria, live this week to celebrate the upcoming footy finals. The new work also weaves Furphy’s iconic brand sign-off into the headline, Here’s to an Unbelievable footy finals.

The creative is supported across OOH, print, radio and digital OOH across its native state, Victoria, live this week to celebrate the upcoming footy finals.

Furphy has worked hard to be the footy beer. Here are two of its finest moments: