Bin chickens (aka, ibises) are the bane of life in Australia. They’re food thieves. And they hang around dumped rubbish. A recent council study from them has shown that wherever bin chickens go, dumped rubbish follows. In councils with high populations of bin chickens, 23.5% of reports to the app are related to dumped rubbish. In councils with few or no bin chickens – this drops to 10%.
Thinkerbell has made one bin chicken the star of its campaign for Snap Send Solve, a free app that gives people an easy way to report problems to their local councils. Meet the new local menace – a trash-talking, grime-loving bin chicken on a crusade against Snap Send Solve. On a mission to defend his trash kingdom, MC Bin Chicken is patrolling the streets to protect his abandoned trolleys and pothole spas. To him, cleanliness is a catastrophe. His message is simple – keep Australia dirty, and definitely don’t use the app.
MC Bin Chicken stated, “This app is a buzzkill. Usually you couldn’t walk down a Sydney block without finding a prime chippie buffet in a dumped trolley. With Snap Send Solve around, my trash kingdom is under threat. I had to drop a diss-track to keep the streets real.”
Danny Gorog, CEO at Snap Send Solve, added, “MC Bin Chicken has every right to be worried. Last year, Snap Send Solvers reported 39,218 abandoned trolleys and over 43,000 illegal dumping incidents across Sydney alone. That’s a disaster for his trash kingdom, and a win for everyone else. The more people who download Snap Send Solve, the cleaner our streets, and the harder his life gets.”
A feud between MC Bin Chicken and Snap Send Solve will play out this week across social, digital and OOH.
All the work was developed by Thinkerbell, leaning heavily on Made Promptly – its in-house AI production studio. The origin of the visuals of MC Bin chicken was created by clay model artist Irina Perisic Bosnjack, while the music track origins came from musician Matt Plant. Both IRL origins were created to protect intellectual property and creative craft.
