Legend has it that after his hat-trick winning run in ‘84 Brocky (that’s Australian motorsports racing driver, Peter Brock) dropped his racing glove somewhere upon the track at Mt Panorama, only to be found by a wide-eyed and impressionable young race fan. And every year, at this magical time of year, anything it touches becomes more Bathurst.
“Repco and Thinkerbell knew they needed to Bring the Bathurst bigger and better than ever before. So it was a stroke of luck when we found the glove,” Thinkebell stated.
Thinkerbell and Repco have picked up the legend to celebrate 60 years of the Bathurst 1000, as well as the successful introduction of the new Gen 3 racers.
Kym Sutherland, GM Marketing – Repco, commented, “Bathurst is the big one; everyone’s favourite. And after 60 years of the Great Race, we figured we should really just turn it up and have some fun with its magic, including a few nods to some of our favourite moments and legends.”
Thinkerbell executive creative tinker, Ben Couzens, added, “In Repco’s third year of Bringin’ the Bathurst, we knew we needed to keep raising the octane. When we found this bloke bragging in a pub, we simply decided to follow him around with a camera. Happy to report that Angry Anderson was not harmed in the making of this work.”
For lovers of overdone snags and the smell of burning rubber, Bringin’ the Bathurst is running up to and throughout the race in October. It can currently be found doing burnouts in the car park as a long-form film, multiple cuts for TV + online, print, social, radio, POS, catalogue and digital, with a couple of high-octane surprises along the way.
Credits:
Client: Repco
Executive GM Marketing & CX – Automotive Parts Division – GPC: Scott Whiteley
GM Marketing – Repco: Kym Sutherland
GM Marketing & Retail Strategy – Repco NZ: Elizabeth Cox
Brand Manager: Priscilla Sugrue
Brand Specialist: Brianna Haile
Agency: Thinkerbell
Lead Thinker: Gideon Nedas
Lead Creative Tinkers: Nic Molyneux, Benjamin Mann, Chris Buchanan & Simon Flemming
Thinker: Julia Keller
Lead Production Tinker: Claire Montfort
Head of Art: Marcus Byrne
Executive Creative Tinker: Ben Couzens
Head Brand Thinker: Katrina Khao
National Chief Creative Tinker: Jim Ingram
Production Company: The Producers
Director: Matt Kamen
Executive Producer: Tanya Spencer
Production Manager: Krystal Tomczak
DOP: Peter Eastgate
Stills Photographer: Jon Webb
Post Production: Ryan Brett @ Manimal Post
Audio Engineer: Sean Wilkinson @ Rumble Studios
