Gold has been the hot conversation for the last eight weeks. Australia was showered with gold at first. In the last couple of weeks, Australia has been pining for it. Yes, it’s gold medal season. And Thinkerbell has seized the moment to inject another kind of gold into longings across Australia.
Over the past eight weeks, XXXX, Australia’s beloved beer brand, has been celebrating GOLD of all sorts.
Laura Stevenson, executive head thinker at Thinkerbell, said, “There’s nothing like GOLD, whether it was GOLD last week, or the chance of a GOLD tonight. There’s just something so exciting about GOLD.”
Sam Pulsford, senior marketing manager for XXXX Gold, added, “Life’s good when it’s GOLD.”
The GOLD campaign was live across metro Queensland (the land of GOLD and sunshine), regional NSW, and Victoria.
Credits
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
