You know those sampling booths in and around supermarkets that thrill children otherwise unenthused about the idea of doing the shopping with mum?

This sampling promotion is nothing like that.

Thjnk delivered free sample cartons of organic milk for its client, Bio Suisse’s, to anyone who gave a Bio Suisse cow a massage.

The massage was delivered remotely at the press of a button, to cows on Bio Suisse’s organic farm 50 kms away. The button was installed below a video screen on a sampling booth at a mall in Zurich. The massage machine looks rather like the rolling brushes in a car wash, and passers-by could see how much the cows enjoyed their massages.

Patently, the cows enjoy their massages. And that’s a good thing. Because the promotion’s message is Make the cow happy. And in turn, the cow will make you happy.

Anyone who pressed the button was made happy with a sample carton of Bio Suisse milk.

Credits

Agency: Thjnk

Co-Founder & Creative Managing Director: Alexander Jaggy

Co-Founder & Consultant Managing Director: Andrea Bison

Creative Director: Pablo Schencke

Art Director: Cornelia Hess

Project Managers: Mirjam Birrer & Angela Cristofari

Planning Director: Isabelle Akermann

Partner: Melanie Schneider

PR Consultant: Katrin Schmitter

Technology: Ralf Brändli

Machine Construction: Peter Scherz & Tobias Wanner

Director: Luc Kämpfen

DoP: Yves Marchon

Sound: Hastings

Client: Bio Suisse

Head of Marketing: Jürg Schenkel

Project Manager for Marketing Communication & Advertising: Sylvia Gysin

Head of Media: Ania Biasio