America’s quintessential Valentine’s Day candy brand has already won hearts with its Situational Boxes of misprinted hearts – emblematic of blurry relationships – that took the world by storm in 2024, selling out in minutes. Agnecy, Tombras, has dreamed up another product that taps into modern dating culture, this time for Halloween – Ghosted Sweethearts. 84% of Gen Z and millennials have been ghosted, according to the Thriving Center of Psychology.

The limited-edition, all-white Ghosted Sweethearts feature blank candy hearts with no messages, a literal nod to the silence of being ghosted. They are available for buying or gifting at GhostedSweethearts.com.

To help spread the word, Tombras created a hero spot featuring a spooky ghost who drops in on people who’ve been ghosted. It warns viewers that the only ghosts you should be scared of are those who don’t text you back after three dates, turning an awkward dating fate into a playful Halloween twist. It closes with the tagline: Ghosted Sweethearts. Messages that disappeared just like you did.

In addition, the brand is encouraging people to purchase the special-edition boxes and send Ghosted Sweethearts directly to someone who has ghosted them. When buying boxes for gifting, the purchaser receives an email with a link that may be shared via dating apps, texts, social media DMs, email and more.

Avi Baliga, chief creative officer for Tombras, commented, “Sweethearts is the ultimate communications candy. But it’s also the candy for when the communication disappears – aka ghosting. This Halloween, we’re finally giving people a chance to spook the people who’ve ghosted them, and get even.”

Evan Brock, VP of marketing aT Sweethearts parent, Spangler Candy Company, added, “Sweethearts aren’t just for Valentine’s Day anymore. With Ghosted Sweethearts, we’re putting a stake in the heart of Halloween season and poking fun at ghosting, a spooky phenomenon of modern dating.”