Sometimes, you just have to smile and be grateful that creatives have weird brains when what those weird brains produce is so full of wit and devil-may-care.
…You did notice that I used the word, smile, right? Here’s why:
“As some magazines state woman’s character might be defined according to underwear she prefers. So, are you brave enough to reveal your nature? We would suggest to try Oops! Underwear which we created because we love tattoos, funny panties and iconic images of Marilyn Monroe.” I also used the term, weird brains.
The creatives who designed the whimsical packs and wilder rationale for Oops! undies are Pavla Chuykina of Russia and Galya Akhmetzyanova of New Zealand. The 3D visualisations are by Russian, Maxim Kadashov. The fabric packs are patterned, pleated and free-moving. The material flares out, they say, “exuberantly, like long flowing skirts on lively ladies”.
