Diamond has rebuilt its creative leadership team with the arrival of Broken Heart Love Affair former CCOs, Jaimes Zentil & Craig McIntosh, as co-CCOs. Zentil and McIntosh are recognised as one of the most awarded and respected creative teams in Canada. This is a major coup for Diamond.

Peter Ignazi, who has been CCO for the past three years, moves into the role of creative chairman.

The hiring reunites a powerhouse team, Lori Davison, Jaimes Zentil and Craig McIntosh, who have helped shape some of the country’s most famous campaigns, including the ground breaking SickKids VS platform.

Under Peter Ignazi’s leadership, Diamond has made waves with new business wins and powerful work for TD Bank, Terry Fox Foundation, Post Cereal, Canadian Blood Services, PepsiCo, Sinai Health and Samsung. As creative chairman, Peter Ignazi will continue his focus on guiding key relationships, while Zentil and McIntosh will take the reins on leading the department and setting the creative vision moving forward.

The move reflects Diamond’s vision to become an undeniable creative force in Canadian advertising.