M&M’S and Ring have got together to amp up Halloween fun in the UK. Ring customers will be able to set their Video Doorbell to greet Trick or Treaters with a selection of fun and festive Quick Replies from Red, the brand’s famous spokescandy. When Trick or treaters ring the doorbell, Red will ask them to respond to various challenges. The Halloween antic comes from creative agency, T&Pm.
Red’s Quick Replies include:
“Hey it’s Red here, M&M’S spooks-candy. If you want that treat, then the trick’s on you. Shake like a skeleton and drop me a head, shoulders, knees and toes…Ok funny bones!…I’ll be right there.”
“Hey it’s Red here, M&M’S spooks-candy. How about a trick for your treat? Let’s see you ride an invisible broomstick like a pro….hahah, you’ve raised my spirits… I’m on my way”
“Hey it’s Red here, M&M’S spooks-candy.. This Halloween the trick’s on you! If you want your treat you’re gonna have to boogie like a bat! … come on flap those wings….I’m on my way)”
M&M’S will be encouraging Ring customers to share hilarious reactions to the cheeky Quick Replies on social platforms to drive widespread conversation around the partnership. The partnership also includes content creator collabs with a range of influencers, to encourage the nation’s Halloween enthusiasts to get involved.
The full campaign will also include M&M’S content across instore, CRM, social and earned media.
Sophia Padt, Mars Wrigley’s head of Halloween fun, stated,“We’re thrilled to partner with Ring to celebrate the playful spirit of Halloween. By adding that fun M&M’S touch to Ring Video Doorbells, we hope to encourage more people to get involved with trick-or-treating traditions whilst creating some entertaining memories along the way.”
Find out how to enable M&M’S Quick Replies here.
Credits
Client: Mars [M&M’S]
VP, Brands & Content, EU, Mars Wrigley: Fabio Ruffet
Creative & Content Transformation Director, EU, Mars Wrigley: Elizabeth O’Sullivan-Prentice
Bitesize Manager, Brands & Content, EU, Mars Wrigley: Alexandra Constantinou
Senior Brand PR Manager EU, Mars Wrigley: Holly Clarke
M&M’S Senior Brand Manager UK, Mars Wrigley: Sophia Padt
Media Director UK, Mars Wrigley: Laura Boothroyd
Media Manager UK, Mars Wrigley: Rodolfo Muller
Agency: T&Pm
Chief Creative Officer: Toby Allen
Creative Director: James Fernandes
Senior Creatives: Andreas Lefteris & Elson Rodrigues
Client Lead: Laura Hazell
Senior Account Director: Jake Batty
Senior Account Manager: Kelly Gardner
Strategy Lead: Alex Wrigley
Social Content Manager: Cal Dawson
Head of Integrated Production: Thea Evely
Content Producer: Dillon Palmer
Production Assistant: Lakhbir Tari
Senior Project Manager: Greg Nicholls
Senior Designer: Ralph Pedersen
Social Producer: Nick Drewett
Content Creator: Eamon Ghdhban
Production: Pixel Circus
Director: Jonathan Yallop
Producer: Isobel Wrigley
Technical Director: Steven Torode
Animators: Dariusz Szczuraszek &Virgil Tanasa
Houdini Artist: Max Johnson
Audio Post Production: Creative Outpost
Head of Production: Caroline McNulty
Audio Producers: Caz McNally Smith
Sound Engineers: Tom Lane
Transfer: Isabella Lau
