Last week, Twitter was the place where you make dreams come true. This week, it’s the place where NFT interest is booming. Twitter is drawing attention to its support for NFTs, by integrating them into its platform.
“By launching NFT profile pictures, Twitter is positioning itself as the social network for the discovery, conversation and education around NFT, blockchain and crypto technology”https://t.co/jAdHLoDUOU
— Justin Taylor (@TheSmarmyBum) January 20, 2022
(Justin Taylor is head of consumer product marketing at Twitter.)
Step one is to allow people to embed them into their profile pictures as part of a new function it launched Thursday. You need a Twitter Blue subscription and users can link wallets from Coinbase, Metamask, Trust, Rainbow, Argent and Ledger Live. NFT owners will have profiles that are shaped as hexagons to authenticate that they are the actual owners.
gm!
You asked (a lot), so we made it. Now rolling out in Labs: NFT Profile Pictures on iOS pic.twitter.com/HFyspS4cQW
— Twitter Blue (@TwitterBlue) January 20, 2022
The video was produced by by the Twitter’s Studio team, with production and animation help from ad agencies, Where the Buffalo Roam and Run Kick. It is full of NFT aficionados (read: influencers).
“Nowadays, people are using NFTs as a form of identity and self-expression, and as a gateway into the thriving community and increasingly active conversation on Twitter,” Twitter said in its announcement on Thursday. “This new feature provides a seamless, user-friendly way for people on Twitter to verify their NFT ownership by allowing them to directly connect their crypto wallets to Twitter and select an NFT from their collection as their new profile picture.”
Twitter’s determination to dominate NFTY conversations began in June, when the platform created 140 free NFTs.
140 free NFTs for 140 of you, besties pic.twitter.com/0Pm0tNhIRg
— Twitter (@Twitter) June 30, 2021
In September, it began teasing NFT profiles:
Here’s a sneak peek👀 on what we’re working on for NFT profile verification.
What do you think? pic.twitter.com/Z8c6tH3BBy
— Justin Taylor (@TheSmarmyBum) September 29, 2021
According to Twitter 255.6 million tweets globally have referenced NFTs since January 1. Twitter and Bloomberg have just announced a partnership to produce crypto-news on Twitter through the Twitter handle @crypto.
