In a world that’s never been so instant, so needy, so noisy, being able to find quiet, a moment of calm, and privacy has never been so important. Uncommon Creative Studio has latched onto this need to promote British Airways Club World (business class).

The new OOH campaign, Doors, allows glimpses of calm and quiet within Club World cabins – presenting a space where doors can be closed and privacy can be found. Its enticing photography is by Christopher Anderson, who is known for his emotionally charged and artful images.

The imagery is accompanied by white space, demonstrating the surrounding cabin and the calm, private environment provided, alongside humorous copy emphasising the luxurious and indulgent experience the airline provides its Club World customers.

Doors features eight British Airways colleagues, from all areas of the business. The work will be live across out-of-home panels throughout England until the end of August, and the creative will also be featured in press in the coming weeks.

Anderson has previously worked with Uncommon and British Airways, shooting the Cannes winning work, Windows.

Credits:
Client: British Airways
Creative Studio: Uncommon

Production Company: WeFolk
Photographer: Christopher Anderson
Agent: Olivia Gideon Thomson
Producer: Amy Gallagher
Production Manager: Maddy Temple
Production Assistants: Lucy Crocks & Nicola Rosetti
Stylist: Jeanie Annan-Lewin
Drinks Stylist: Tara Garnell
Food Stylist: Lois Parisot
Movement Director: Alexandra Green
Retouchers: Studio Private
Grader: Adam Clarke