For a taste of the ecstasy, joy, anguish, dedication and emotional roller coaster of EA Sports FC games you can’t get any more real than Uncommon’s film, For The Club. For a taste of how the game mirrors the ecstasy, joy, anguish, dedication and emotional roller coaster playing for top teams in real life, you can’t get any more than Uncommon’s film, For The Club. In amongst the action, the film shows Jude Bellingham getting ripped by his brother, Jobe; Gianluigi Buffon getting in the mind of opponents, David Beckham putting life on hold to “lock in” to FC 25, and Zinedine Zidane giving a dreamscape rallying cry to a fan.
The film was directed by Rollo Jackson through Somesuch.
It features Jude Bellingham, cover star of both EA SPORTS FC 25 and EA SPORTS FC Mobile, alongside Ballon d’Or Féminin winner, Aitana Bonmatí, and football icons, David Beckham, Zinedine Zidane and Gianluigi Buffon, each demonstrating their own unwavering commitment, For The Club.Making hearts beat even faster, the quick-cut film includes additional appearances from F1 World Champion Max Verstappen, Trent Alexander-Arnold, and music artists, Dave and Tiakola, the latter of which is featured on the EA SPORTS FC 25 Soundtrack.
You will feel the euphoria of victory, the lessons that come from defeat, as the film asks the age old question — what would you do for the club?
In addition to the main spot, EA SPORTS will roll out a series of talent shorts and thematic chapters, exploring the essence of what it means to put it all on the line, For The Club. These narratives will highlight the dedication and love that players bring to the game, resonating with fans at every level.
The campaign also highlights the gameplay of the all-new 5v5 Rush experience and coincides with the global launch of EA SPORTS FC 25.
Villiers, senior director, franchise marketing EA SPORTS FC, commented,“With the introduction of Rush and the overhaul of tactics in FC IQ, FC 25 is so much fun to play with your mates and this work really emphasizes the whole authentic range of emotions that arise from each match. The second reason is that rather than creating a one-size-fits-all piece of content, this body of work, with the various chapters and shorts we created, allows us to really delve into each moment related to FC and be more intentional and relevant as we roll it out.”
Credits:
Creative Studio: Uncommon Creative Studio
Client: EA Sports
Ben Prout Director, Brand Marketing
Charlie Villiers Senior Director, FC Franchise Marketing
Andy Gillooley Director, Marcom Production
Jack Wright Producer
Production Company: Somesuch
Director: Rollo Jackson
DOP (UK): Paul Guilhaume
DOP (Spain): Jake Gabbay
Producer: Emory Ruegg
Executive Producer: Tash Tan
Editing: Trim
Editor: James Forbes-Robertson
Edit Assist: Lorna Searl & Nanako Kawasaki
Producer: Harry Watts
Music: Eyes, by Wine Lips
Supervisor: Theodore & EA Sports FC
Producer: Raphaella Lima
Sound: Factory Studios
Creative Director (Audio): Anthony Moore
Sound Design & Mix: Michael Haines & Dan Beckwith
Producers: Olivia Endersby & Beth Massey
Post-production: The Mill
Creative Director (VFX): Alex Lovejoy
2D Lead: Lora Nikolaeva
3D Lead: Simon Burke
Producers: Chloe Ensor & Jamie Hughes
Executive Producer: Louise Unwin
Grade: Time Based Arts
Colourist: Simone Grattarola & Daniela Rotaru
Producer: Dan Kreeger & Mia Saunders
