Uncommon has added its voice to UK election conversations with two pieces of work that highlight failings by the current government. The most recent is a picture that says a thousand words – a quintessential seaside postcard depicting a figure in a hazmat suit dropping an environmental testing flag into the top of a child’s sandcastle.

The image responds to the country’s unsolved sewage problem. Last year, sewage spills into UK rivers and seas by water companies more than doubled. According to the Environment Agency, there were 3.6 million hours of spills, compared to 1.75 million hours in 2022. This is a problem that isn’t getting better.

The visual is running across the UK in outdoor sites across coastal locations such as Brighton, Margate and Cornwall, including areas where people are most affected most by the quality of their water. Some outdoor sites have been situated specifically in places where local MPs voted in favour of allowing water companies to continue to dump raw sewage into their surrounding waters such as Suffolk, Newquay and North Thanet in Margate.

Uncommon Creative Studio also recently launched another politically charged billboard in response to current UK prime minister, Rishi Sunak’s, D-Day disaster. Its message, accompanied by a visual of a silhouette of a male figure in a suit running away, read, He left them on the beaches. Sunak was criticised when he skipped the 80th anniversary D-Day ceremony in Normandy on June 7 to travel back to the UK to record a TV interview that wasn’t on air for another week, while 24 other world leaders stayed to attend the ceremony.

The image was shared thousands of times across X, Facebook, Reddit, Instagram and LinkedIn, as well as outdoor sites across London, gathering millions of views with politically charged British TV personality, Carol Vorderman, sharing the image with a reply, He did, and other comments such as “If this isn’t an official @UKLabour poster it fucking well should be”, adding to the rebuke.