Uncommon Creative Studio & ITV: Drama wallops reality

Keeping the tension and the thrill in a series of commercials is very difficult. Making the fourth instalment the best? That is close to impossible.

Uncommon and ITV have achieved the close to impossible with the fourth instalment of Drama vs Reality, their series of epic fights between drama and reality for audience attention.

Watch:

This instalment stars Emmy-winning Marcella actor, Anna Friel, representing drama and reality stars, Olivia Attwood & Bradley Dack.

Uncommon Creative Studio brought a star-studded crew to the campaign. Oscar-winning director, Tom Hooper, (The King’s Speech, Les Misérables) directed. His credits also include the iconic ITV drama, Prime Suspect. The cinematographer was Barry Ackroyd, whose BAFTA-nominated work includes the iconic Green Zone, Jason Bourne and The Big Short. The 1st assistant director was Terry Needham (Children of Men and The Shining).

Credits

Client: ITV
Creative Studio: Uncommon

Production Company: Smuggler
Director: Tom Hooper
Producer: Nick Sutherland Dodd
Executive Producer: Sara Wallace
Managing Director: Fergus Brown
DOP: Barry Ackroyd
Production Designer: Eve Stewart
1st AD: Terry Needham

Editor: Russell Icke
Senior Assistant: Steven Waltham
Offline Executive Producer: Annabel Bennett
Post Production: Electric Theatre Collective
Shoot Supervisor: Giles Cheetham
Post Production Producers: Magda Krimitsou & Tom Manton
VFX Supervisor: Iain Murray
2D Team: Chris Fraser & Nicola Borsari
Telecine: Youngster
Colourist: Seamus O’Kane
Youngster EP: Ian Harland
Sound Studio: Factory Studios
Creative Director Sound: Antony Moore
Sound Engineer: James Utting