Uncommon’s epic fights for attention for ITV continue. This time, Grace actor, Richie Campbell, comes under the unexpected attack of First Time Mum reality star, Ferne McCann. Once again, drama collides with reality in the most memorable way.
The epic helicopter shoot-out is the third instalment of ITV’s Drama vs Reality series highlighting the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for viewers’ attention.
The attention to detail, the craft, the drama – it’s twists and turns, the surprises…the idea. This is a captivating example of advertising meets pop culture ironically advertising pop culture.
Ferne McCann, commented, “‘I loved being a part of this film! What an honour to work with an Oscar winning director and alongside one of ITV’s finest actors. I was thrilled to represent reality and bring the drama. No hard feelings, Richie and lucky for you my aim was off that day!”
Richie Campbell, added, “I’m super proud to be working with ITV. They’ve always pushed the boundaries to its limits when it comes to Drama. Reality doesn’t stand a chance #TeamDrama.”
The campaign was shot by Oscar-winning director, Tom Hooper (The King’s Speech, Les Misérables), whose credits also include the iconic ITV drama, Prime Suspect. Its cinematographer was Barry Ackroyd, whose BAFTA nominated work includes the iconic Green Zone, Jason Bourne and The Big Short, and Terry Needham, the 1st assistant director on Black Hawk Down.
The high-power 2.5 minute spot launched on July 9, before Friday night’s episode of Love Island on ITV2. The campaign continues with another film launching later this month.
Credits
Client: ITV
Creative Studio: Uncommon
Production Company: Smuggler
Director: Tom Hooper
Producer: Nick Sutherland Dodd
Executive Producer: Sara Wallace
Managing Director: Fergus Brown
DOP: Barry Ackroyd
Production Designer: Eve Stewart
1st AD: Terry Needham
Editor: Russell Icke
Senior Assistant: Steven Waltham
Offline Executive Producer: Annabel Bennett
Principle Post Production: Rascal Post
Executive Producer: James Beck
VFX Supervisor: Barnsley
2D Team: Brad Wood, Nick Sze, Gareth Brannan, Markus Lundquist & Joe Wreford
3D: Phil Maddock & Gatis Kurzemnieks.
TK Assist: Dan Levy
Sound Studio: Wave Studios
Sound Designer: Jack Sedgwick
Audio Producer: Ornela Peka
Additional Post Production: Electric Theatre Collective
Executive Producer: Magda Krimitsou
Post Production Co-ordinator: Larisa Covaciu
VFX Supervisor: Giles Cheetham
2D Lead: Taran Spear
2D Artists: Alberto Pizzocchero, Rich Roberts, Rafa Vormittag, Matt Jackson, Ludvig Hallenius, Kia Coates & Andrius Jurkevicius
3D Lead: Greg McKneally
3D Artists: George Savvas, Elliott Holland-Crouch, Jack Powell, Luis Cancio Villalonga, Ogi Vukovic & Robert Reinschedl
Motion GFX: Jamie Child, Steve Gomes
DMP: Dave Gibbons
Digital Intermediate Provided by Goldcrest Post Production
Digital Colourist: Adam Glasman
Online Editor: Daniel Tomlinson
DI Producer: Jonathan Collard
Director of Post Production: Rob Farris
