Adobe wants creatives to use the power of their words and images against bullying on The Bully Project Mural it created with Goodby Silverstein & Partners.
The Bully Project grew from a film, Bully, created by filmmaker Lee Hirsch in 2011. This traces 5 kids and their families over the course of a school year. Its rather shockingly honest account includes the stories of two families who have lost children to suicide and a mother whose 14 year old daughter was indicted after taking a gun on her school bus.
This is its story:
13 million children are bullied each year in the US and that’s where this project comes from. But bullying is a global problem. And the internet is a global forum.
So Adobe is asking people in the creative community to share their stories of bullying at The Bully Project Mural developed in support of Lee Hirsch’s non-profit social action campaign dedicated to stamping out bullying.
The site is a digital mosaic. It was launched with the work of 16 well known artists, but is open to anyone who wants to share their story by creating a new project on Behance and tagging it #thebullyprojectmural.
The Bully Project’s goal is to reach 10 million kids or more.
To date, the campaign has facilitated screenings of the film, Bully, for more than 250,000 students and 7,500 educators across 120+ cities in the US. The film is now available on DVD, and the Bully project has created an Educators DVD Activation Toolkit. Partners who contributed to the kit include Facing History and Ourselves, The Harvard Graduate School of Education, Not In Our School, Love is Louder, the National Center for Learning Disabilities and Common Sense Media.
