VCCP and Cadbury continue to highlight the power of generosity with a new commercial, Garage, that follows the famous Mum’s Birthday, Fence and Bus. The new campaign champions Cadbury’s brand’s belief that, though the world can seem like a selfish place, there is in fact generosity in everyone. Or in Cadbury’s words, There’s a glass & a half in everyone.
Their new 30-second commercial, directed by Steve Rogers, shows again how it’s often the small moments of generosity that are the most emotionally impactful and powerful to the recipients. The relatable story shows that parents never stop caring for their children, no matter how grown up they get.
Anthony Ho, brand equity director Australia and New Zealand, Mondelez, commented, “Our famous endline, ‘There’s a glass and a half in everyone’ shines a light on the kindness and generosity that we see every day in society. Moments of real human connection, that don’t equal grand gestures. We’re proud that our new film, Garage, honours the iconic Cadbury spirit of generosity and it’s beautiful to see an all too familiar father-daughter relationship brought to life on the screen, through the small, but mighty gesture of gifting a loved one a chocolate bar.”
Jonny Parker and Chris Birch, executive creative directors at VCCP London, added, “Garage, believe it or not, is set in an everyday location we’re all familiar with – the humble petrol station. It’s a simple tale. No special effects, very little gloss or glamour, but none of that matters when you have a great human story about generosity. The type of story everyone around the world who loves Cadbury can identify with. We love it.”
Garage launched in in Australia and New Zealand on June 5 and is running across TV, OLV and AV billboards. A 15-second cutdown will also run from June 26 in the same markets.
Advertising Agency: VCCP
Creative Directors: Chris Birch & Jonathan Parker
Creative Team: Simon Connor & Steve Cross
Head Of Account Handling: Gemma Findlay
Senior Account Director: Anna Fotheringham
Senior Account Manager: Katie Westwater
Deputy Chief Strategy Officer: Clare Hutchinson
Planning Director: Alana King
Head Of TV: Olly Calverley
TV Producers: Rosie Good & Charlie Hodges
Production Company: Somesuch & Co.
Director: Steve Rogers
Managing Director: Chris Watling
Producer: Tom Gardner
Editing: The Quarry
Editor: Jonnie Scarlett
Post Production: Freefolk
Producer: Charles Gillett
Flame Op: Andy Copping
Grade: Company 3
Colourist: Jean Clement
Sound Studio: King Lear
Engineer: Jack Sedgwick