Cadbury Caramilk in ice cream form. Now there’s an indulgence. But over-the-top indulgence has been well and truly done in ice cream advertising. So VCCP’s campaign doesn’t feature fantastical worlds, or seductive enjoyment. It focusses on the drawcard, the Caramilk bar, and a simple truth for Cadbury ice cream’s millions of fans, You Already Know You’re Going To Love It.
The campaign was produced by content production studio, Girl&Bear, and product by product & service innovation company, Bernadette.
The four-month campaign is running across OOH, social, and digital, and is the latest chapter in the You Already Know You’re Going To Love Itplatform that continues to support the Cadbury ice-cream range.
Charlotte Hambling, global marketing manager at Froneri, stated, “We are thrilled with the creative execution for the launch of Cadbury Caramilk in ice cream. It’s impactful and iconic, hero-ing the much loved Caramilk chocolate bar reimagined in ice-cream form. The You Already Know you’re going to love it’ creative platform is performing very strongly, helping drive impressive growth results on the Cadbury ice-cream range.”
Daniel Glover-James and Elias Torres, associate creative directors at VCCP, added, “It’s always very exciting to make a campaign with such a simple but strong idea. We tease consumers to imagine what the ice-cream is like instead of just showing it straight away… and even though it’s a new product, they already know they’re going to love it.”
Credits:
Client: Froneri
Global Marketing Manager: Charlotte Hambling
Senior Brand Manager: Shreen Nobbel
Advertising Agency: VCCP
Executive Creative Directors: Chris Birch & Jonny Parker
Creative Directors: Elias Torres & Daniel Glover-James
Creative Team: Ben Ecclestone & Egan Cardoso
Managing Partner: Matt Smith
Business Director: Charlie Griffith
Account Directors: Oliver Robinson & Trish Ramrakha
Senior Account Manager: Fiona Hanna
Group Planning Director: Ollie Gilmore
Senior Planner: Gemma Smyth
Agency Creative Producer: Gaynor Goldring
Agency Digital Producer: Vanessa Troop
Social Production: Girl&Bear
Design Director: Adam Edwards
Studio Manager: James Perry
Integrated Project Director: Sally Greenwood
Media Buying Agency: The7stars
Photographer: Sara Morris