Cadbury’s famous calendar tradition has its own campaign this year. VCCP London and Cadbury are unwrapping the festive spirit with 24 unique out of home executions, each representing a day of the Cadbury advent calendar. Recognising that families and friends all countdown Christmas in their own special ways, VCCP asked people what they’re counting down to this holiday season to capture their various traditions. The result is a series of ads filled with real-life moments from placing the final sparkling ornament on the Christmas tree, gathering around a mouthwatering family roast and sharing a sweet moment with a snowman, to the playful chaos of family charades.
The real-life snapshots have also made their way into a heartwarming social and YouTube campaign. The campaign promotes the famous Cadbury advent calendar, building excitement for opening its very first door on December 1.
Nicole Partridge, brand manager at Cadbury, stated, “This year, we wanted to celebrate the unique heart-warming and funny moments that people across the UK look forward to each Christmas and highlight counting down to these with a Cadbury advent calendar. Counting down can be as exciting as Christmas day itself with so many moments of connection and fun to look forward to. This campaign is all about making those beloved Christmas memories even more special with a little piece of Cadbury each day.”
Frances Leach, creative director at VCCP London, added, “Playing Pie Face after Christmas dinner, for me, is the best bit of Christmas. When else can I legitimately deliver a face full of spray cream to a family member? Our new Cadbury Advent Calendar campaign acknowledges that the ‘thing’ we are counting down to is often deeply personal. So we created 24 unique executions, one for each day of advent, celebrating the public’s favourite Christmas moments using real family photos.”
The campaign, Advent, will run across OOH, social and YouTube until November 30 across the UK and ROI. was brought to life with the help of VCCP’s global content creation studio, Girl&Bear, with media led by Publicis Media, owned channels by Elvis, and PR and influencer content led by Ogilvy.
Credits
Client: Cadbury
Marketing Director: Simon Crowther
Marketing Manager: Emma Paxton
Brand Manager: Nicole Partridge
Advertising Agency: VCCP
Executive Creative Directors: Jonny Parker & Chris Birch
Creative Director: Frances Leach
Creative Team: Kenneth Abalos & Samuel Adio
Managing Director: David Boscawen
Managing Partner: Matt Smith
Senior Account Director: Rosie Troen
Senior Account Manager: Maddie Jones
Group Planning Director: Ollie Gilmore
Senior Planner: Xanthe Fuller
Senior Integrated Creative Producer: Georgina Ehmcke
Media Buying Agency: Publicis
Media Planners: George Pearcy & Kate Barron
Production Company: Girl & Bear
Assistant Artlab Manager: Nick Norman
Senior Design Director: Adam Edwards
Senior Artworker: Liam Leal
Post-Production Company: Girl & Bear
Senior Post Producer: James Ketterer
Senior Video Editor: Toby Cherrill
Sound Engineer: Emily Vizard
PR & Social: Ogilvy PR & Elvis
