Funky Pigeon is a wonderful brand name for creatives to play with. VCCP London’s playfulness has created a pigeon soul band, the Funkettes, led by the online card and gift brand’s new mascot, Funky.
The agency has created a new brand identity for Funky Pigeon and the campaign, Give A Funk, to rejuvenate the brand and trigger renewed enthusiasm in Brits for personalised card and gift buying.
It’s the first work by VCCP, that became creative agency of record after a recent competitive pitch.
VCCP’s global content creation studio, Girl&Bear, worked with animation director, Tim Hope, and Passion Pictureson the 30-second film at the heart of the campaign. It captures a humorous moment in a petrol station, where Funky Pigeon’s infectious spirit transforms a mundane, thoughtless card selection into a heartfelt gesture.
Social media platforms will amplify the campaign with engaging socially native content created by Bernadette for Meta and TikTok.
Louise Marshall, Funky Pigeon head of brand,stated, “At Funky Pigeon, we believe in celebrating the unique connections that make life special. Our Give a Funk campaign is a rallying cry to embrace genuine, heartfelt gifting that goes beyond obligation. We invite everyone to Give a Funk with the help of Funky Pigeon.”
Mark Orbine, executive creative director at VCCP, added, “Like us, Funky Pigeon is a true challenger brand, and so our partnership is a perfect fit. The idea and execution is steeped in warmth, charm, energy, and a big dollop of humanity. Our clients have been true and brave collaborators throughout the project, and the result is an exciting new brand world, platform and campaign.”
Give a Funk is running across TV and social, with media planning, buying and strategy led by Zenith.
Credits
Client: Funky Pigeon
Advertising Agency: VCCP
Executive Creative Director: Mark Orbine
Creative Directors: Adam Griffin & Rob Spicer
Creatives: Andreas Ioannides & Klaudia Mroz
Business Director: Sam Whiston
Senior Account Director: Marina Damato
Account Manager: Grace Munro
Executive Planning Director: Matt Wyatt
Planner: Priscilla Britton & Raissa Sapardan
TV Producer: Frankie Burwell
Creative Producers: Sarah Lasenby & Diana Judelson
Executive Chairman: Adrian Coleman
CEO: Cliff Hall
Managing Partner: Victoria Reiz
Production Company: Passion Pictures
Director: Tim Hope
Editor: Ben Harrex
Executive Producer: Juliette Stern
Producer: Matt Saxton
CG Coordinator: Isabel Lowe
CG Supervisor: Yannick Lorvo
Head of Animation: Aldo Gagliardi
Head of CG: Simon Brown
VFX Supervisor: Dave Walker
Head of CFX: Colin Perrett
Production Assistant: Violetta Fellay
Post-Production Company: Stonedogs
Post Producer: Joe West
Colourist: Holly Greig
Audio Post-Production Company: Jungle
Sound Engineer: Sean Mahoney
Design Agency: Girl&Bear
Digital Agency: Bernadette
Media Buying Agency: Zenith
