M&C’s Bang PR couldn’t let mum-and-dad get all the account win glory. Bang has been appointed to Vivid Sydney for the second year in a row, after a competitive pitch.

Last year’s festival attracted more visitors than the entire population of Adelaide, with a record 1.43 million attendees and was the highlight of the winter event calendar in NSW.

The Stable can vouch for that. Its editor ploughed through the (massive) crowds every evening to get to Sydney Dance Company in Walsh Bay. Here’s iPhoto proof:

But great history was clearly not the only factor in Bang’s win. Destination NSW’s general manager of communications, Tanya Bowes commented, “Bang PR showed a great understanding of the development of the event and agency requirements, presenting creative ideas grounded in solid media strategy.

“The team has a very strong track record in promoting and leveraging large events, and with a fantastic event like Vivid Sydney, which amazes audiences each year, I am looking forward to working with the agency once again to leverage its incredibly rich consumer and media content.”

Bang PR’s experience across major events, sport and entertainment contributed to 2014 Vivid’s achieving 689 reviews on TripAdviser. 510 rated it Excellent.

Bang PR will manage all consumer PR initiatives related to Vivid Sydney 2015. This includes pre-promotion, media launches and previews, and media management during the festival.

New managing director of Bang PR, Annalise Brown added, “Vivid Sydney 2015 was a brilliant pitch to work on, the entire team and broader agency enjoyed developing intelligent and creative PR plans to amplify Vivid Sydney 2015. We’re honoured to have been re-appointed by Destination NSW and are looking forward to working on the biggest Vivid Sydney festival to date.”