Thai advertising humour soars again, this time by VML Group Thailand for Thai used car platform, Roddonjai. The nearly three-minute commercial, Don’t Let Anyone Devalue Your Car, combines relatable and absurd humour (that is no mean feat) – and the relentless action and razor-sharp precision of the iconic John Wick universe that inspired it. It highlights the struggles of selling cars on social media with its quirky humour and positions Roddonjai as the hassle-free solution.

The campaign stands out against the competition with its cinematic twist on the everyday frustrations of selling a used-car in today’s chaotic digital landscape. Not to mention its entertainment value. How many other used car ads would you enjoy watching more than once?

Credits
Client: Roddonjai
Agency: VML Group Thailand
Chief Executive Office: Parattajariya Jalayanateja
Chief Creative Officer:  Park Wannasiri
Group Creative Director: Natkanate Ruengrujmethakul
Senior Art Director: Nucharee Virojtakulchai
Senior Copywriter: Satawat Tangpuangporn
Art Director: Jiratchaya Thongprasert
Creative Service Director: Wascharin Pongsirivilas
Project Manager: Nutthapol Thani
Production Director: Jiroj Mechoojit
Producer: Anuchit Sannopphakun
Business Director: Sirina Shinkhem 
Account Manager: Phattrakorn Phatthanachan
Associate Strategy Director: Morakotchanok Chutikuntanakit
Global CCO: Debbi Vandeven
Deputy Global CCO: Rafael Pitanguy
APAC CCO: Paul Nagy

Production House: Salmon House
Director: Thanachart Siripatrachai
Creative Director: Vichai Matakul
Creatives: Supatcha Skultechatana, Chayakorn Charoensuk
Assistant Director: Pattarin Chaopanich
Producer: Paweenwat Tangpimai
Production Manager : Rungruedee Jedsadaphanukun
Client Service: Sasit Sawangsri
Cinematographer: Pake Tanapol

Editor : Beam Wong
Colourist : Udomsak Thong-in
VTR: Krongyote Glinfuang
Sound Mix: Sound Space Studio