Australian Defence Force (ADF) has had a rough time recently. Its high suicide rate has attracted the attention of Australia’s news media.

VML and Australian Defence Force (ADF) have boosted their annual recruitment campaign this week with the launch of 3D Out of Home (OOH).

The cutting-edge out of home executions in Melbourne and Sydney were developed in partnership with Collider and use a blend of different technologies including Unreal Engine. They take on the role of an Australian Army drone operator to show Australia how you can make an impact with a career in the ADF.

The OOH work fits into and underlines  the new ADF Careers Masterbrand Campaign, Unlike Any Other Job.

Defence Force Recruiting’s general manager, sourcing and attraction, Fiona Boughton, commented, “We’re excited to leverage the latest OOH technology to connect with our audience in a new and engaging way, whilst capturing the attention of Australians that may be interested in an ADF career.”

Paul Nagy, VML APAC CCO, added, “In advertising, dragging people’s attention away from their phones is increasingly challenging, especially with out-of-home ads. The visuals and motion used in these installations have managed to genuinely stop people who are passing by – while at the same time showcasing the cutting-edge tech used by our forces.”