KFC Thailand has won Advertiser of the Year and 44 other awards at the national creative AdPeople Awards & Symposium 2024 hosted by The Advertising Association of Thailand. VML Thailand, the agency that produced 36 of KFC’s 44 awards, was Advertiser of the Year. Wolk BKK produced 6. Brilliant and Million produced 2.
“This award represents more than just recognition, it’s a testament to our deep connection with the hearts of Thai people. We’re not just crafting our signature Original Fried Chicken; we’re creating moments of joy and experiences that brings smiles to everyone. This is the foundation of our success over the past 40 years,” stated Suhayl Limbada, market lead & chief marketing officer of KFC Thailand.
KFC Thailand’s 44 awards, included 9 Gold, 11 Silver, and 24 Bronze. They are:
13 awards from the KFC Bone Tie campaign with VML Thailand
- Gold awards Direct and Ad People from Real People
- Silver awards Communication Design Craft, Out of Home, Media, Design and Good
- Bronze awards: 2 Bronze awards from Experience & Activation category, 1 Bronze award from Direct category, 1 Bronze award from Public Relations Plan category,
1 Bronze award from Creative Strategy category and 1 Bronze award from 30 Young Judge category
13 awards from the KFC Bucket Ware campaign for Mothers Day, with VML Thailand
- Gold awards in Out of Home, Experience & Activation and 30 Young Judge
- Silver awards in Ad That Works, Design and Creative Strategy
- Bronze awards: 2 Bronze awards from Digital & Social category, 2 Bronze awards
from Media category, 1 Bronze award from Communication Design Craft category,
1 Bronze award from Experience & Activation category and 1 Bronze award from Public Relations Plan category
6 awards from the KFC Bucket Billboard campaign with VML Thailand
- Gold awards: 2 Gold awards from Media category, 1 Gold award from Direct category and 1 Gold award from Out of Home category
- Silver award in category Experience & Activation
- Bronze award in category Direct
6 awards from the KFC Crispy Chicken Rice Bowls campaign with Wolf BKK
- Silver award in category: Film
- Bronze awards: 2 Bronze awards from Film category, 1 Bronze award from Film Craft category, 1 Bronze award from Ad That Works category and 1 Bronze award from Entertainment category
2 awards from the KFC Crispy Zabb Skin – The Social Petition campaign with Brilliant & Million
- Bronze awards: 2 Bronze awards from Digital & Social category
2 awards from the KFC Bucket Hat campaign with VML Thailand
- Bronze awards in categories: Direct and Experience & Activation
1 award from the KFC Crow Order campaign with VML Thailand
- Silver award in category: Experience & Activation
1 award from the KFC Fried Chicken Diamond campaign with VML Thailand
- Bronze award in category: Direct
“We are incredibly grateful to be recognised as the Top Advertiser in Thailand at the AdPeople Awards & Symposium 2024. This achievement belongs to everyone who’s been part of our journey – the talented KFC Thailand and our agency partners Wolf BKK, Initiative Thailand and especially VML Thailand – who collaborated to bring our brand vision to life. A heartfelt thank you to the jury and organisers, and of course, our loyal fans, whose support drives us to continually innovate and deliver joy. For us, our great Taste goes beyond the product; it’s reflected in every single customer interaction and piece of communication we bring into the world,” Limbada added.
