Great ideas can come from anywhere. Microsoft is making the great ideas of children happen throughout the world.

VML Australia’s first work for Microsoft Australia was prefaced by an earlier launch in Spain. In WMcCann Sao Paulo’s ad for Windows 10, a mother’s childhood dream of having a tree that dispenses ice cream is made possible by two children and Microsoft products.

VML Australia has just been selected as lead strategic and creative agency for Microsoft Australia across its brand, advertising and digital marketing efforts – leading with digital.

And the agency has added its own spin to the idea that great ideas can come from, well anywhere as stated but children as shown. In the Australia version, Julia’s Flubble Machine, made with Office 365, Microsooft enables an 8 year old girl to make her idea of gourmet flavoured bubbles become reality – collaborating with designers, cake artists…and a professional bubbleologist.

The Australian campaign is made up of a series of content pieces, including the documentary-style hero film and is spread across digital, social, mobile, outdoor and radio.

Boosting the power of the idea is a brilliant casting decision…

All of this will culminate in the Flubble Machine itself, which will be unveiled to the public at the Microsoft Flagship Store on Pitt Street in Sydney.

“Our business in Australia is ever evolving. We’re on a journey of not only ensuring more customers are using Microsoft products and services, but importantly loving their experience and the Microsoft brand. We look forward to a new approach and what we’ll accomplish in this space with VML as our lead agency as we apply a digital first creative focus,” Josephine Lanzarone, Microsoft Australia chef marketing officer, stated.

Aden Hepburn, managing director and executive creative director of VML Australia added, “This is a category we’re very passionate about as an agency. So it’s a great opportunity to partner with an incredible brand as some amazing new products and services are announced.”

VML will also help to drive innovation streams through its above and below the line creative work, including digital, social and strategy.