A telco that uses space for marketing purposes. Let’s face it, Vodafone isn’t the brand that comes to mind first.

Or wasn’t.

Vodafone’s Spanish agency, Sra.Rushmore, has created a platform that gives users an experience usually reserved for only astronauts and astronomers only.

At Reach the Moon you can view the moon live from any device, via streaming and in high-definition, via the use of telescopes controlled by astronomers in four observatories in different parts of the world (the U.S., Spain, Dubai and Australia).

You can choose where you want the telescope to point, explore the moon with a moon map, and even leave their virtual “footprint.”

The platform was developed to promote the launch of Vodafone One, an all-in-one product that bundles fiber, 4G+ mobile, and smart TV.

To make it happen, Sra.Rushmore, teamed up with Slooh, “the world’s largest community of people peering into space together”, to provide the live feeds of the moon 19 hours a day for a month. Telescopes in the US, Australia, Dubai, Chile and the Canary Islands, were used. Slooh also developed a process to image the moon during daylight hours when necessary.

Slooh launched December 25th, 2003 from its flagship observatory at the Institute of Astrophysics of the Canary Islands. It now has a network of 20+ observatory partners around the world to capture every moment in outer space.

Slooh’s robotic observatories put anyone with a desire to explore space via telescopes. Its members have taken millions of images of over 50,000 objects in the night sky, from tracking asteroids for NASA to discovering supernovae.

The campaign began on April 23 and will run through May 13.

Spanish production company, Tesauro, was called in to film the introductory film for the site with director, Gabe Ibañez. In it, the fourth man who walked on the moon and pilot of the Lunar Module of the Apollo XII, Alan Bean, tells about his lunar experience that depended on 1969 technology.