Every snack brand in the world wants you to know that its products taste is irresistible. Some snack brands say it in words. Others with off-the-wall humour. It’s these second ones that you remember, isn’t it?
Agency, Volt’s off-the-wall humour has one man hanging from the roof of his house and another stuck in a parachute in a tree. Even in these dire situations, when offered an OLW snack neither can resist.
Brilliant direction by Giants & Toys director, Gustav Egerstedt, gives both stories extra oomph.
“People will always end up in more or less stupid predicaments. We can’t change that. We can, however, just try to laugh about it all and have a good time – obviously while eating snacks,” stated Jacob Eklöf, copywriter at Volt.
Volt’s humour is as versatile as the brand (that makes cheez doodles, crisps, nuts, and popcorn):
