The European summer is usually punctuated by live music, but this year there were no live music festivals. That had a serious impact on the income of musos and festival organisers throughout the world.
To support the global festival movement, the organisers of the Russian festival, Ural Music Night, united ten music festivals for the first time in history to surprise the whole world. Russian Agency, Voskhod added the surprise – ant audiences.
ANTYfest began with an online music concert as a pre-launch activity. Voskhod filmed the events, set them in special tiny stages which the agency had constructed and added an audience of 8,000 farm-grown ants. Ants don’t have to follow the rules of social distancing.
The initial five-hour online concert and subsequent ANTYfest performances included Ural Music Night (Russia) and musical greetings from Blue Bird (Austria), Busan Rock Festival (South Korea), International Music Showcase Festival (Israel), Lagos International Jazz Festival (Nigeria), Le guess who? (Netherlands), Pohoda Festival (Slovakia), Stereoleto (Russia), Summer Sound festival (Latvia), Terminal music & arts festival (Serbia), V-ROX (Russia).
For the participating festivals, ANTYfest is a way to tell festival goers throughout the world, “We are missing you but we’re not giving up”. For viewers, the project is a chance to learn something new about the festival movement, to support the events with donations or by purchasing their merch or simply to “walk” around the “map” of festivals and watch videos with ants. Because they’re fun.